mediarithmics
Audience analytics and data management platform for digital publishers. mediarithmics scripts collect behavioral signals and provide real-time audience segmentation capabilities for publishers to activate first-party data in programmatic campaigns.
Overview
mediarithmics is an audience analytics and data management platform designed for digital publishers. It provides real-time audience segmentation and first-party data activation for programmatic advertising campaigns.
What This Script Does
The mediarithmics script collects behavioral signals from publisher sites — page views, content interactions, scroll depth, and session patterns. It uses cookies and device identifiers to build visitor profiles and segment audiences in real time. These segments are then made available for programmatic ad targeting, allowing publishers to sell audience-targeted inventory at higher CPMs. The script makes requests to mediarithmics' data collection endpoints and may sync audience segments with demand-side platforms.
Consent & Compliance
mediarithmics spans analytics and marketing consent categories. The behavioral data collection serves analytics purposes, while the audience segmentation for programmatic ad targeting is marketing. Under GDPR/ePrivacy, both the analytics cookies and the advertising data activation require explicit opt-in consent. The cross-purpose data processing (collecting behavioral data to power ad targeting) heightens the consent requirement. CCPA classifies sharing audience segments with ad platforms as a sale/share.
Should You Block This Without Consent?
Yes. This platform collects behavioral data and activates it for advertising targeting. Both the analytics and marketing components require consent. Block until the user consents to the relevant categories.
Consent Categories
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mediarithmics.comMarketingFrequently Asked Questions
Is consent required before mediarithmics scripts load?
Yes. mediarithmics collects behavioral signals for audience segmentation and activates those segments for programmatic advertising. Both the analytics collection and the ad targeting data sharing require explicit opt-in consent under GDPR and the ePrivacy Directive. CCPA treats audience sharing as a sale.
What does the mediarithmics script collect from publisher sites?
The script collects page views, content interactions, scroll depth, and session patterns. It uses cookies and device identifiers to build visitor profiles, segments them in real time, and makes those segments available for programmatic ad targeting at higher CPMs through demand-side platforms.
How does ConsentStack handle mediarithmics on publisher sites?
ConsentStack blocks mediarithmics until the visitor consents to both analytics and marketing categories. Because the platform uses behavioral data to power ad targeting, both consent categories are required. ConsentStack logs all consent decisions for GDPR audit trails.
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Manage consent for mediarithmics
ConsentStack automatically detects and manages mediarithmics trackers so your site stays compliant with global privacy regulations.