mediarithmics
Audience analytics and data management platform for digital publishers. mediarithmics scripts collect behavioral signals and provide real-time audience segmentation capabilities for publishers to activate first-party data in programmatic campaigns.
Overview
mediarithmics is an audience analytics and data management platform designed for digital publishers. It provides real-time audience segmentation and first-party data activation for programmatic advertising campaigns.
What This Script Does
The mediarithmics script collects behavioral signals from publisher sites — page views, content interactions, scroll depth, and session patterns. It uses cookies and device identifiers to build visitor profiles and segment audiences in real time. These segments are then made available for programmatic ad targeting, allowing publishers to sell audience-targeted inventory at higher CPMs. The script makes requests to mediarithmics' data collection endpoints and may sync audience segments with demand-side platforms.
Consent & Compliance
mediarithmics spans analytics and marketing consent categories. The behavioral data collection serves analytics purposes, while the audience segmentation for programmatic ad targeting is marketing. Under GDPR/ePrivacy, both the analytics cookies and the advertising data activation require explicit opt-in consent. The cross-purpose data processing (collecting behavioral data to power ad targeting) heightens the consent requirement. CCPA classifies sharing audience segments with ad platforms as a sale/share.
Should You Block This Without Consent?
Yes. This platform collects behavioral data and activates it for advertising targeting. Both the analytics and marketing components require consent. Block until the user consents to the relevant categories.
Is mediarithmics GDPR compliant?
mediarithmics typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So mediarithmics can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads mediarithmics, not on mediarithmics itself.
Consent Categories
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Tracked Domains (1)
mediarithmics's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
mediarithmics.comMarketingmediarithmics.com is a marketing domain operated by mediarithmics, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.
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