Ubersuggest
Ubersuggest is an SEO and keyword research tool created by Neil Patel. When embedded on websites, its scripts may render SEO audit widgets or site analysis tools, making network requests to Ubersuggest servers and potentially setting cookies to track usage sessions.
Overview
Ubersuggest is an SEO, keyword research, and site audit tool developed by digital marketing entrepreneur Neil Patel. It operates primarily as a standalone web application at ubersuggest.com. Its presence on third-party websites occurs when site owners embed Ubersuggest-powered SEO analysis widgets or when Neil Patel's broader marketing technology stack (including NP Digital tools) deploys scripts for site analytics and content optimization tracking.
What This Script Does
When Ubersuggest widgets or Neil Patel analytics scripts are embedded on a third-party page, they make network requests to Ubersuggest and NP Digital servers to render SEO audit results or traffic estimate displays. These components may set cookies to maintain session state within the widget and to track which pages a user has analyzed during their session.
If the embedding site uses broader Neil Patel Digital tracking infrastructure, cookies may persist beyond the session to track returning visitors and measure engagement across content. These cookies typically expire after 30 to 365 days depending on the specific component deployed. Data transmitted includes page URLs, referrer information, and browser identifiers used to personalize widget outputs or attribute traffic.
Consent & Compliance
Cookies set by Ubersuggest or NP Digital scripts that extend beyond session-scoped widget functionality are non-essential under the ePrivacy Directive and require prior consent under GDPR. If the scripts are used for content performance tracking or user behavior measurement, they fall within the analytics consent category.
Under CCPA, NP Digital and Ubersuggest are US-based services. If data collected through embedded scripts is used for cross-site behavioral profiling or shared with advertising partners, it may constitute "selling" or "sharing" personal information, requiring opt-out mechanisms. Sites should review the specific integration type — a simple SEO widget embed has a narrower data footprint than full Neil Patel analytics stack deployment.
Should You Block This Without Consent?
Yes. Analytics and behavioral tracking components of Ubersuggest and NP Digital scripts require consent before activation. Pure widget embeds that render a static SEO result without setting persistent cookies may be lower risk, but the safest approach is to gate all Ubersuggest and NP Digital scripts behind analytics consent, given the ambiguity of what each integration version collects.
Is Ubersuggest GDPR compliant?
Ubersuggest typically loads analytics and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Ubersuggest can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Ubersuggest, not on Ubersuggest itself.
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ubersuggest.comAnalyticsubersuggest.com is an analytics domain operated by Ubersuggest, used to measure visits, sessions, and on-site behavior.
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Manage consent for Ubersuggest
ConsentStack automatically detects and manages Ubersuggest trackers so your site stays compliant with global privacy regulations.