Lotame Solutions

Lotame Solutions

Data management platform (DMP) used by publishers and advertisers to build and activate audience segments. The Lotame Crowd Control script fires on page load to collect behavioral signals and assign users to interest-based segments. Uses a universal cookie to sync audience data across Lotame's network of publisher and advertiser partners.

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Overview

Lotame Solutions operates a data management platform (DMP) used by publishers and advertisers to build and activate audience segments. It collects behavioral signals from websites and syncs audience data across a network of publisher and advertiser partners.

What This Script Does

The Lotame Crowd Control script fires on page load to collect behavioral signals: pages viewed, content categories, time on page, and interaction events. It assigns users to interest-based audience segments using a universal tracking cookie that persists across sites in Lotame's network. The script performs cookie syncing with demand-side platforms and ad exchanges, transmitting user identifiers to third-party advertising partners. It makes multiple network requests to Lotame's servers and partner sync endpoints.

Consent & Compliance

Lotame is a marketing and analytics tool. It builds cross-site behavioral profiles for advertising targeting, which is the highest-risk consent category. Under GDPR, this requires explicit opt-in consent as it involves profiling and sharing personal data with third parties for advertising purposes. Under ePrivacy, the cookie syncing and cross-site tracking require consent. Under CCPA, Lotame's data sharing with advertising partners constitutes a sale of personal information requiring opt-out mechanisms.

Should You Block This Without Consent?

Yes. Lotame is a cross-site audience profiling and data sharing platform. It must be blocked until the user explicitly consents to marketing/advertising cookies. This is among the clearest cases for requiring opt-in consent.

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Consent Categories

Marketing
Analytics

Also Known As

LotameLotame DMPdata management platformCrowd Control cookieaudience segmentationpublisher data monetization

Industries

Computers Electronics and Technology

Tracked Domains (1)

crwdcntrl.netMarketing

Frequently Asked Questions

Is consent required for Lotame on my website?

Yes. Lotame's Crowd Control script sets a universal tracking cookie that profiles visitor behavior across sites in its publisher network. This cross-site tracking requires explicit opt-in consent under GDPR and ePrivacy. Under CCPA, the audience segment sharing constitutes a sale of personal information requiring disclosure and opt-out rights.

What does Lotame track on my website?

The Lotame Crowd Control script fires on page load to record pages viewed, content categories, time on page, and interaction events. It assigns visitors to interest-based audience segments using a persistent cookie that tracks users across Lotame's publisher network. Segment data syncs with partner ad platforms.

How does ConsentStack detect Lotame?

ConsentStack identifies the Lotame Crowd Control script and classifies it under marketing and analytics consent categories. When consent has not been granted, ConsentStack blocks the script from loading, preventing behavioral profiling, cookie placement, and audience data syndication to Lotame's partner network.

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ConsentStack automatically detects and manages Lotame Solutions trackers so your site stays compliant with global privacy regulations.

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