Lotame Solutions
Data management platform (DMP) used by publishers and advertisers to build and activate audience segments. The Lotame Crowd Control script fires on page load to collect behavioral signals and assign users to interest-based segments. Uses a universal cookie to sync audience data across Lotame's network of publisher and advertiser partners.
Overview
Lotame Solutions operates a data management platform (DMP) used by publishers and advertisers to build and activate audience segments. It collects behavioral signals from websites and syncs audience data across a network of publisher and advertiser partners.
What This Script Does
The Lotame Crowd Control script fires on page load to collect behavioral signals: pages viewed, content categories, time on page, and interaction events. It assigns users to interest-based audience segments using a universal tracking cookie that persists across sites in Lotame's network. The script performs cookie syncing with demand-side platforms and ad exchanges, transmitting user identifiers to third-party advertising partners. It makes multiple network requests to Lotame's servers and partner sync endpoints.
Consent & Compliance
Lotame is a marketing and analytics tool. It builds cross-site behavioral profiles for advertising targeting, which is the highest-risk consent category. Under GDPR, this requires explicit opt-in consent as it involves profiling and sharing personal data with third parties for advertising purposes. Under ePrivacy, the cookie syncing and cross-site tracking require consent. Under CCPA, Lotame's data sharing with advertising partners constitutes a sale of personal information requiring opt-out mechanisms.
Should You Block This Without Consent?
Yes. Lotame is a cross-site audience profiling and data sharing platform. It must be blocked until the user explicitly consents to marketing/advertising cookies. This is among the clearest cases for requiring opt-in consent.
Is Lotame Solutions GDPR compliant?
Lotame Solutions typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Lotame Solutions can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Lotame Solutions, not on Lotame Solutions itself.
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Tracked Domains (1)
Lotame Solutions's trackers are common, seen on about 14% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
crwdcntrl.netMarketingcrwdcntrl.net is a marketing domain operated by Lotame Solutions, used to serve ads, build audiences, and measure ad conversions. Seen on about 14% of scanned sites.
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