Adscore

Overview

Adscore is an advertising quality and brand safety platform. Publishers and advertisers use it to detect bot traffic, click fraud, and domain spoofing in their ad operations.

What This Script Does

The Adscore script runs alongside ad units in the browser to analyze traffic quality in real time. It collects browser fingerprint signals—JavaScript capabilities, rendering behavior, mouse movement patterns, and timing data—to classify traffic as human or bot. The script generates a quality score for each visitor session and reports it back to Adscore's platform. This data helps publishers prove their traffic quality and helps advertisers avoid paying for fraudulent impressions.

Consent & Compliance

Consent category: Essential / Analytics

Adscore serves a security and quality assurance function. Its primary purpose is fraud detection, not user tracking for advertising. However, the browser fingerprinting techniques used overlap with data collection methods regulated under GDPR and ePrivacy. Under GDPR, fraud prevention can qualify as a legitimate interest, but fingerprinting techniques may still require consent under the ePrivacy Directive. The data collected is used for traffic classification, not for targeting or profiling users for advertising.

Should You Block This Without Consent?

Conditional. Adscore's fraud detection purpose is legitimate and security-related. If the script only processes data for bot detection without creating persistent user profiles, it may qualify as essential. If it sets persistent cookies or contributes data to advertising audience profiles, block until consent is granted.