iubenda

iubenda

Consent management platform (CMP) and data governance tool that helps publishers comply with GDPR and IAB TCF standards. iubenda scripts serve consent banners, manage cookie audits, and generate privacy policy documentation.

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Overview

iubenda is a consent management platform (CMP) and data governance tool that helps publishers comply with GDPR, ePrivacy, and IAB TCF standards. It serves consent banners, manages cookie audits, and generates privacy policy documentation.

What This Script Does

  • Renders a consent banner/modal for collecting user cookie and tracking preferences
  • Stores consent choices in cookies (e.g., _iub_cs-*) for persistence across sessions
  • Integrates with IAB Transparency & Consent Framework (TCF) to signal consent to ad tech vendors
  • Blocks or conditionally loads third-party scripts based on user consent choices
  • Performs automated cookie scanning and classification for compliance documentation
  • Loads privacy policy and cookie policy content dynamically on the site

Consent & Compliance

  • Consent category: Essential / Functional
  • Applicable regulations: GDPR, ePrivacy Directive, CCPA, LGPD
  • Opt-in required: No. As a consent management tool, iubenda is considered essential infrastructure for compliance.
  • The CMP itself must load before other scripts to gate their execution based on consent.
  • iubenda's own cookies for storing consent preferences are classified as strictly necessary.

Should You Block This Without Consent?

No. iubenda is a consent management platform whose purpose is to collect and enforce consent choices. Blocking it would prevent the consent mechanism from functioning. CMP scripts are classified as strictly necessary under GDPR and ePrivacy guidance.

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Consent Categories

Essential
Functional

Also Known As

iubendaiubenda CMPGDPR privacy policy generatorIAB TCFcookie consentprivacy policy toolconsent management

Industries

Computers Electronics and Technology

Tracked Domains (1)

iubenda.comFunctional

Frequently Asked Questions

Does iubenda need user consent to load?

No. iubenda is a consent management platform whose core purpose is collecting consent choices. CMP scripts are classified as strictly necessary under GDPR and ePrivacy, so they load before and independently of any consent decisions.

What does the iubenda script do technically?

It renders a consent banner, stores visitor preferences in first-party cookies, integrates with the IAB TCF to signal consent to ad tech vendors, and conditionally loads or blocks third-party scripts based on the user's choices.

How does ConsentStack interact with iubenda?

ConsentStack recognizes iubenda as essential consent infrastructure and does not block it. If you use iubenda as your CMP alongside ConsentStack for vendor classification and auditing, both tools are classified as strictly necessary and load unconditionally.

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Manage consent for iubenda

ConsentStack automatically detects and manages iubenda trackers so your site stays compliant with global privacy regulations.

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