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Nexxen

Nexxen

Nexxen is a connected TV and programmatic advertising platform, formerly known as Tremor Video and Unruly. Its scripts serve video ad creatives, measure viewability metrics, and collect audience data including device information and viewing behavior. These tags set tracking cookies and make bid requests to programmatic ad exchanges.

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Overview

Nexxen (formerly Tremor Video / Unruly) is a programmatic advertising platform specializing in video and connected TV (CTV) ad formats. Its scripts serve video ad creatives on publisher websites, run viewability measurements, and collect audience data to support programmatic bidding across the Nexxen demand-side platform (DSP) network. Nexxen operates across desktop, mobile, and CTV environments.

What This Script Does

Nexxen's scripts perform multiple functions on publisher pages:

  • Video ad serving: Loads and renders video ad creatives (pre-roll, mid-roll, out-stream) in designated ad placements. Video players are injected into the page with custom controls and branding.
  • Viewability measurement: Tracks whether video ads are in the visible viewport, measuring in-view time, completion rates, and quartile milestones (25%, 50%, 75%, 100% viewed).
  • Audience data collection: Collects device identifiers, browser information, IP address, page URL, and behavioral signals. This data feeds into Nexxen's audience profiles for targeting future ad campaigns.
  • Cookies: Sets third-party cookies for user identification, frequency capping, audience segmentation, and cross-site behavioral tracking across the Nexxen network.
  • Bid requests: Transmits ad slot information and audience data to the Nexxen DSP and connected ad exchanges for real-time bidding auction participation.

Consent & Compliance

Nexxen falls under the marketing/analytics consent category. Video ad serving, audience profiling, and programmatic bidding all serve advertising purposes.

Under GDPR and ePrivacy, Nexxen's scripts require explicit opt-in consent before loading. The third-party cookies, cross-site tracking, and audience data collection constitute non-essential processing. Nexxen participates in the IAB TCF v2.2 framework and processes consent signals in bid requests.

Under CCPA/CPRA, Nexxen's data collection and sharing with advertising partners constitutes "selling" and "sharing" personal information for targeted advertising.

Should You Block This Without Consent?

Yes. Nexxen scripts serve targeted video advertisements, set tracking cookies, and collect audience data for programmatic ad targeting. Block all Nexxen scripts until the user grants marketing consent.

Is Nexxen GDPR compliant?

Nexxen typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Nexxen can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Nexxen, not on Nexxen itself.

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Consent Categories

MarketingAnalytics

Also Known As

nexxentremor videounruly adsnexxen ctvnexxen programmaticconnected tv advertisingnexxen dsp

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

nexxen.comMarketing

nexxen.com is a marketing domain operated by Nexxen, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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ConsentStack automatically detects and manages Nexxen trackers so your site stays compliant with global privacy regulations.

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