Nexxen - Programmatic Video Ads & Consent

Overview

Nexxen (formerly Tremor Video / Unruly) is a programmatic advertising platform specializing in video and connected TV (CTV) ad formats. Its scripts serve video ad creatives on publisher websites, run viewability measurements, and collect audience data to support programmatic bidding across the Nexxen demand-side platform (DSP) network. Nexxen operates across desktop, mobile, and CTV environments.

What This Script Does

Nexxen's scripts perform multiple functions on publisher pages:

Video ad serving: Loads and renders video ad creatives (pre-roll, mid-roll, out-stream) in designated ad placements. Video players are injected into the page with custom controls and branding.
Viewability measurement: Tracks whether video ads are in the visible viewport, measuring in-view time, completion rates, and quartile milestones (25%, 50%, 75%, 100% viewed).
Audience data collection: Collects device identifiers, browser information, IP address, page URL, and behavioral signals. This data feeds into Nexxen's audience profiles for targeting future ad campaigns.
Cookies: Sets third-party cookies for user identification, frequency capping, audience segmentation, and cross-site behavioral tracking across the Nexxen network.
Bid requests: Transmits ad slot information and audience data to the Nexxen DSP and connected ad exchanges for real-time bidding auction participation.

Consent & Compliance

Nexxen falls under the marketing/analytics consent category. Video ad serving, audience profiling, and programmatic bidding all serve advertising purposes.

Under GDPR and ePrivacy, Nexxen's scripts require explicit opt-in consent before loading. The third-party cookies, cross-site tracking, and audience data collection constitute non-essential processing. Nexxen participates in the IAB TCF v2.2 framework and processes consent signals in bid requests.

Under CCPA/CPRA, Nexxen's data collection and sharing with advertising partners constitutes "selling" and "sharing" personal information for targeted advertising.

Should You Block This Without Consent?

Yes. Nexxen scripts serve targeted video advertisements, set tracking cookies, and collect audience data for programmatic ad targeting. Block all Nexxen scripts until the user grants marketing consent.

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Consent Categories

Marketing

Analytics

Also Known As

nexxentremor videounruly adsnexxen ctvnexxen programmaticconnected tv advertisingnexxen dsp

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

nexxen.comMarketing

Frequently Asked Questions

Does Nexxen require cookie consent on my website?

Yes. Nexxen is a connected TV and programmatic advertising platform — its scripts serve video ads, set tracking cookies, and make bid requests to ad exchanges, placing it squarely in the marketing category. Under GDPR, explicit opt-in consent is required. CCPA requires opt-out rights for the audience data collected for programmatic targeting.

What data does Nexxen collect from website visitors?

Nexxen scripts collect device information, viewing behavior, and audience data to serve targeted video ad creatives. The tags measure viewability metrics and video completion rates, and set tracking cookies used to build audience segments for programmatic bidding. Bid requests are sent to ad exchanges with user identifiers and contextual signals.

How does ConsentStack manage Nexxen on my site?

ConsentStack detects Nexxen video advertising scripts and classifies them as marketing. All tags are blocked by default until a visitor grants marketing consent. This prevents tracking cookies from being set and bid requests from firing with visitor data. On consent grant, Nexxen loads and serves video ad creatives normally.