Sprinklr

Overview

Sprinklr is a unified customer experience management (CXM) platform that spans social media management, digital advertising, customer care, and marketing analytics. On third-party websites, Sprinklr deploys engagement widgets, social content feeds, and behavioral tracking scripts that feed data into its unified customer profile system across marketing and service channels.

What This Script Does

Sprinklr loads JavaScript from prod2-sprinklr.com, sprinklr.com, and associated CDN domains. The scripts serve multiple functions depending on the deployment configuration:

Social and Engagement Widgets

Scripts render social media feeds, review displays, and user-generated content galleries on the host page. These widgets pull content from social platforms aggregated through Sprinklr's social listening infrastructure.

Behavioral Tracking

Sprinklr's tracking scripts capture visitor behavior including page views, click events, scroll depth, and form interactions. A persistent visitor identifier cookie links browsing sessions into a unified profile. This data feeds into Sprinklr's audience segmentation and journey analytics tools, enabling cross-channel targeting.

Conversational AI and Chat

Some deployments include Sprinklr's conversational AI widget, which provides automated customer service through a chat interface on the website. Chat session cookies maintain conversation continuity.

Data collected is transmitted to Sprinklr's cloud infrastructure and can be integrated with advertising platforms, CRM systems, and customer care tools within the Sprinklr ecosystem.

Consent & Compliance

Sprinklr spans marketing and analytics categories. Under GDPR and the ePrivacy Directive, the behavioral tracking scripts and persistent visitor identifiers require explicit prior consent. The social content widgets and chat components may have functional aspects, but the underlying data collection feeds marketing and analytics systems that require consent. Under CCPA/CPRA, the cross-channel behavioral profiling performed by Sprinklr constitutes processing of personal information for targeted advertising, qualifying as "sharing" under CPRA and triggering opt-out obligations. The breadth of data integration across Sprinklr's platform amplifies the compliance surface.

Should You Block This Without Consent?

Yes. Sprinklr's primary web presence involves behavioral tracking and audience profiling for marketing and analytics purposes. Even when deployed alongside functional widgets like chat, the underlying data collection infrastructure requires explicit consent before loading. If using Sprinklr solely for conversational AI/chat, consider isolating the chat component from the tracking scripts and loading only the chat without consent.