Does Sprinklr require user consent?

Yes. Sprinklr's behavioral tracking scripts capture page views, clicks, scroll depth, and form interactions and link them to a persistent visitor identifier for cross-channel audience profiling. This behavioral tracking requires explicit consent under both GDPR and the ePrivacy Directive.

What does Sprinklr track on my site?

Sprinklr scripts load from prod2-sprinklr.com and related CDN domains. They record visitor interactions — page views, click events, scroll depth, form engagement — and associate them with a persistent browser identifier. This data feeds Sprinklr's unified customer profile and audience segmentation tools.

How does ConsentStack classify Sprinklr?

ConsentStack classifies Sprinklr under both marketing and analytics and blocks all script components until the visitor consents. Even when Sprinklr is deployed for chat or social widgets, ConsentStack gates the full integration because the underlying behavioral data collection requires consent before any tracking begins.

What tracker domains does Sprinklr use?

ConsentStack has catalogued tracker domains for Sprinklr including sprinklr.com. These are the network destinations Sprinklr's scripts contact, which a consent platform blocks until a visitor agrees.

Sprinklr - Customer Engagement & Tracking Consent

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Overview

Sprinklr is a unified customer experience management (CXM) platform that spans social media management, digital advertising, customer care, and marketing analytics. On third-party websites, Sprinklr deploys engagement widgets, social content feeds, and behavioral tracking scripts that feed data into its unified customer profile system across marketing and service channels.

What This Script Does

Sprinklr loads JavaScript from prod2-sprinklr.com, sprinklr.com, and associated CDN domains. The scripts serve multiple functions depending on the deployment configuration:

Social and Engagement Widgets

Scripts render social media feeds, review displays, and user-generated content galleries on the host page. These widgets pull content from social platforms aggregated through Sprinklr's social listening infrastructure.

Behavioral Tracking

Sprinklr's tracking scripts capture visitor behavior including page views, click events, scroll depth, and form interactions. A persistent visitor identifier cookie links browsing sessions into a unified profile. This data feeds into Sprinklr's audience segmentation and journey analytics tools, enabling cross-channel targeting.

Conversational AI and Chat

Some deployments include Sprinklr's conversational AI widget, which provides automated customer service through a chat interface on the website. Chat session cookies maintain conversation continuity.

Data collected is transmitted to Sprinklr's cloud infrastructure and can be integrated with advertising platforms, CRM systems, and customer care tools within the Sprinklr ecosystem.

Consent & Compliance

Sprinklr spans marketing and analytics categories. Under GDPR and the ePrivacy Directive, the behavioral tracking scripts and persistent visitor identifiers require explicit prior consent. The social content widgets and chat components may have functional aspects, but the underlying data collection feeds marketing and analytics systems that require consent. Under CCPA/CPRA, the cross-channel behavioral profiling performed by Sprinklr constitutes processing of personal information for targeted advertising, qualifying as "sharing" under CPRA and triggering opt-out obligations. The breadth of data integration across Sprinklr's platform amplifies the compliance surface.

Should You Block This Without Consent?

Yes. Sprinklr's primary web presence involves behavioral tracking and audience profiling for marketing and analytics purposes. Even when deployed alongside functional widgets like chat, the underlying data collection infrastructure requires explicit consent before loading. If using Sprinklr solely for conversational AI/chat, consider isolating the chat component from the tracking scripts and loading only the chat without consent.

Is Sprinklr GDPR compliant?

Sprinklr typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sprinklr can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sprinklr, not on Sprinklr itself.

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