Adtelligent

Overview

Adtelligent is an advertising technology platform that enables publishers to run header bidding auctions directly in the browser. The platform coordinates real-time bid requests across multiple demand-side platforms (DSPs) simultaneously, maximizing ad revenue by creating competition among advertisers before the ad server makes its final selection. Adtelligent's client-side integration is common on media sites, news publishers, and content platforms that rely on programmatic advertising revenue.

What This Script Does

Adtelligent's scripts load a header bidding wrapper from adtelligent.com and related CDN domains. This wrapper initiates parallel bid requests to configured demand partners, collects bid responses, and passes winning bids to the publisher's primary ad server (typically Google Ad Manager). The scripts set cookies to track ad impressions, click events, and frequency caps across sessions. Common cookies include audience segment identifiers and bid cache tokens with expiration periods ranging from session-length to 90 days. The integration also collects device fingerprinting signals — screen resolution, browser type, installed plugins — to enrich bid requests with targeting data. Pixel fires and beacon requests transmit impression and viewability data back to demand partners for campaign reporting. On pages where Adtelligent is active, multiple third-party ad domains may receive requests as part of the bidding cascade.

Consent & Compliance

Adtelligent scripts are classified as marketing. Header bidding and programmatic advertising constitute non-essential marketing activity that processes personal data for ad targeting and delivery. Under GDPR and the ePrivacy Directive, all cookies set for ad targeting, audience segmentation, and cross-site tracking require explicit opt-in consent. The TCF (Transparency and Consent Framework) applies to Adtelligent as an advertising vendor — publishers using Adtelligent in the EU should ensure it is registered in their CMP's vendor list. Under CCPA/CPRA, the sharing of user data with demand partners through bid requests constitutes a sale of personal information, requiring opt-out mechanisms and disclosure.

Should You Block This Without Consent?

Yes. Adtelligent scripts are purely advertising technology. They set tracking cookies, share user data with third-party demand partners, and collect device signals for ad targeting. All of this activity requires prior consent under EU privacy regulations and must be disclosed under CCPA/CPRA.