Overview
ClickFunnels 2.0 is the rebuilt version of the ClickFunnels sales funnel platform, offering the same core functionality with updated technology and expanded capabilities. When ClickFunnels 2.0's scripts appear on websites, they're powering the same sales funnel experience — conversion-optimized pages, multi-step funnels, payment processing, and detailed conversion tracking.
The privacy and consent implications are identical to the original ClickFunnels platform.
What This Script Does
ClickFunnels 2.0's scripts manage sales funnel behavior:
- Funnel page rendering: Displays sales pages, opt-in pages, and checkout pages with conversion-optimized layouts
- Form and payment processing: Handles lead capture and order submissions with integrated payment processing
- Funnel analytics: Tracks visitor progression through funnel steps with detailed conversion metrics
- A/B testing: Delivers split test variations and measures performance differences
- Attribution and session cookies: Sets cookies for visitor identification, conversion attribution, and traffic source tracking
- Conversion event recording: Captures purchase events and funnel completions for revenue reporting
Consent & Compliance
- GDPR: Funnel tracking, conversion attribution, and behavioral monitoring constitute personal data processing for marketing, requiring consent.
- ePrivacy Directive: Attribution and tracking cookies are not strictly necessary and require consent.
Should You Block This Without Consent?
ClickFunnels 2.0's scripts serve marketing and conversion optimization purposes, identical to the original platform. Funnel tracking, attribution, and A/B testing serve the business's sales goals. These scripts should be blocked until consent for marketing is obtained.
Yes.
Is ClickFunnels 2.0 GDPR compliant?
ClickFunnels 2.0 typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So ClickFunnels 2.0 can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads ClickFunnels 2.0, not on ClickFunnels 2.0 itself.
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Manage consent for ClickFunnels 2.0
ConsentStack automatically detects and manages ClickFunnels 2.0 trackers so your site stays compliant with global privacy regulations.