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Rebuy

Rebuy

Rebuy is an ecommerce personalization platform for Shopify stores, focused on smart cart upsells, post-purchase offers, and product recommendations. Scripts inject personalized product suggestions at key cart and checkout moments using purchase history and real-time behavioral data. Revenue attributed to recommendations is tracked per placement.

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Overview

Rebuy is an ecommerce personalization platform for Shopify stores that delivers smart cart upsells, post-purchase offers, and product recommendations. It uses purchase history and real-time browsing behavior to inject personalized product suggestions at checkout and cart pages.

What This Script Does

  • Injects personalized product recommendation widgets at cart, checkout, and post-purchase pages
  • Reads browsing behavior, cart contents, and purchase history to select relevant upsell products
  • Tracks which recommendations are displayed, clicked, and converted into purchases
  • Attributes revenue to specific recommendation placements for performance reporting
  • Sets cookies to identify returning shoppers and maintain recommendation continuity across sessions

Consent & Compliance

  • Category: Marketing / Functional
  • GDPR: Behavioral tracking for personalized recommendations constitutes profiling. Purchase history analysis and cross-session identification require consent or a clear contractual basis.
  • CCPA: Browsing behavior and purchase history used for personalization are personal information. Users have the right to opt out of sale/sharing of this data.
  • ePrivacy: Sets tracking cookies for behavioral profiling beyond what is strictly necessary for the shopping experience.

Should You Block This Without Consent?

Conditional. The core upsell functionality serves a legitimate ecommerce purpose, but the behavioral tracking and cross-session profiling components require consent under GDPR. If the script can operate without setting tracking cookies, the functional aspects may be allowed; otherwise, block until consent is obtained.

Is Rebuy GDPR compliant?

Rebuy typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Rebuy can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Rebuy, not on Rebuy itself.

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Consent Categories

MarketingFunctional

Also Known As

RebuyRebuy EngineShopify upsellproduct recommendationssmart cartpost-purchase offer

Industries

Publishing and PrintingBusiness and Consumer Services

Tracked Domains (1)

rebuyengine.comMarketing

rebuyengine.com is a marketing domain operated by Rebuy, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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ConsentStack automatically detects and manages Rebuy trackers so your site stays compliant with global privacy regulations.

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