Rebuy

Overview

Rebuy is an ecommerce personalization platform for Shopify stores that delivers smart cart upsells, post-purchase offers, and product recommendations. It uses purchase history and real-time browsing behavior to inject personalized product suggestions at checkout and cart pages.

What This Script Does

• Injects personalized product recommendation widgets at cart, checkout, and post-purchase pages
• Reads browsing behavior, cart contents, and purchase history to select relevant upsell products
• Tracks which recommendations are displayed, clicked, and converted into purchases
• Attributes revenue to specific recommendation placements for performance reporting
• Sets cookies to identify returning shoppers and maintain recommendation continuity across sessions

Consent & Compliance

• Category: Marketing / Functional
• GDPR: Behavioral tracking for personalized recommendations constitutes profiling. Purchase history analysis and cross-session identification require consent or a clear contractual basis.
• CCPA: Browsing behavior and purchase history used for personalization are personal information. Users have the right to opt out of sale/sharing of this data.
• ePrivacy: Sets tracking cookies for behavioral profiling beyond what is strictly necessary for the shopping experience.

Should You Block This Without Consent?

Conditional. The core upsell functionality serves a legitimate ecommerce purpose, but the behavioral tracking and cross-session profiling components require consent under GDPR. If the script can operate without setting tracking cookies, the functional aspects may be allowed; otherwise, block until consent is obtained.