Overview
Wisepops is an onsite popup and notification bar platform used to display triggered overlays for email collection, promotions, and cart abandonment messaging. It tracks visitor behavior to determine when to show campaigns and measures their conversion performance.
What This Script Does
- Monitors user behavior signals including scroll depth, exit intent, time on page, and session duration
- Displays popup overlays, slide-ins, and notification bars based on configured triggers
- Tracks visitor interactions with campaigns (impressions, clicks, form submissions, dismissals)
- Sets cookies to manage campaign frequency capping and identify returning visitors
- Supports A/B testing of campaign variants with conversion tracking
Consent & Compliance
- Category: Marketing / Functional
- GDPR: Requires consent due to behavioral monitoring, persistent cookies, and data transmission to a third-party marketing platform
- CCPA: Behavioral tracking for marketing purposes requires disclosure and opt-out rights
- ePrivacy: Consent required for non-essential cookies used in behavioral targeting and campaign tracking
Should You Block This Without Consent?
Yes. Wisepops monitors user behavior to trigger marketing campaigns and tracks conversion data. This is marketing functionality that is not essential to site operation.
Is Wisepops GDPR compliant?
Wisepops typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Wisepops can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Wisepops, not on Wisepops itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
wisepops.netMarketingwisepops.net is a marketing domain operated by Wisepops, used to serve ads, build audiences, and measure ad conversions.
Cookies Wisepops Sets (2)
wisepops_sessionWisepops popup-session state for popup display rules.
wisepops_viewsWisepops view counter for popup frequency capping.
Frequently Asked Questions
Related Vendors
Manage consent for Wisepops
ConsentStack automatically detects and manages Wisepops trackers so your site stays compliant with global privacy regulations.