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ADFACT

ADFACT

ADFACT is a digital advertising tracking and measurement company. Scripts fire impression and click tracking pixels for display advertising campaigns, measure viewability metrics, and provide campaign performance reporting and attribution data to advertisers and media agencies.

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Overview

ADFACT is a digital advertising tracking and measurement company. Advertisers use ADFACT to verify that their display ad campaigns are delivering impressions and clicks as reported, and to measure campaign performance.

What This Script Does

The ADFACT script fires impression and click tracking pixels within display ad units. Each pixel request records that an ad was viewed or clicked, along with metadata such as the page URL, timestamp, and ad placement. This data is aggregated for campaign performance reporting. The script may set cookies for frequency capping (limiting how many times a user sees the same ad) and deduplicating conversion events.

Consent & Compliance

Consent category: Marketing

ADFACT's tracking pixels serve advertising measurement purposes. Under GDPR, ad impression and click tracking that involves cookies or unique identifiers requires opt-in consent. Under ePrivacy, the cookies used for frequency capping and tracking require consent. Under CCPA, the data collection for advertising measurement may constitute sharing personal information.

Should You Block This Without Consent?

Yes. ADFACT is an advertising measurement tool. It should not fire tracking pixels until the user has consented to marketing cookies.

Is ADFACT GDPR compliant?

ADFACT typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So ADFACT can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads ADFACT, not on ADFACT itself.

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Consent Categories

Marketing

Also Known As

ADFACTdisplay advertising trackingad impression pixelsclick trackingad measurement

Industries

Business and Consumer ServicesComputers Electronics and TechnologyMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

ADFACT's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tns-counter.ruAnalytics

tns-counter.ru is an analytics domain operated by ADFACT, used to measure visits, sessions, and on-site behavior. Seen on a small share of scanned sites.

Frequently Asked Questions

Related Vendors

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RuTarget
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Russian digital advertising platform providing retargeting and behavioral targeting services for Russian-language markets. RuTarget scripts collect behavioral signals and enable audience-targeted display advertising across Russian publishers.
Yieldlove
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Aidata
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AI-powered audience analytics platform that collects behavioral data signals for lookalike modeling and audience segmentation. Scripts fire on publisher sites to gather intent signals used in programmatic advertising campaigns.
Rakuten
Rakuten
Japanese e-commerce and affiliate marketing conglomerate. Rakuten Advertising's script fires on merchant sites to track orders and attribute them to affiliate partners in the Rakuten Publisher Network. Sets cookies to maintain attribution across multi-day conversion windows.

Manage consent for ADFACT

ConsentStack automatically detects and manages ADFACT trackers so your site stays compliant with global privacy regulations.

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