ADFACT

ADFACT

ADFACT is a digital advertising tracking and measurement company. Scripts fire impression and click tracking pixels for display advertising campaigns, measure viewability metrics, and provide campaign performance reporting and attribution data to advertisers and media agencies.

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Overview

ADFACT is a digital advertising tracking and measurement company. Advertisers use ADFACT to verify that their display ad campaigns are delivering impressions and clicks as reported, and to measure campaign performance.

What This Script Does

The ADFACT script fires impression and click tracking pixels within display ad units. Each pixel request records that an ad was viewed or clicked, along with metadata such as the page URL, timestamp, and ad placement. This data is aggregated for campaign performance reporting. The script may set cookies for frequency capping (limiting how many times a user sees the same ad) and deduplicating conversion events.

Consent & Compliance

Consent category: Marketing

ADFACT's tracking pixels serve advertising measurement purposes. Under GDPR, ad impression and click tracking that involves cookies or unique identifiers requires opt-in consent. Under ePrivacy, the cookies used for frequency capping and tracking require consent. Under CCPA, the data collection for advertising measurement may constitute sharing personal information.

Should You Block This Without Consent?

Yes. ADFACT is an advertising measurement tool. It should not fire tracking pixels until the user has consented to marketing cookies.

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Consent Categories

Marketing

Also Known As

ADFACTdisplay advertising trackingad impression pixelsclick trackingad measurement

Industries

Business and Consumer ServicesComputers Electronics and TechnologyMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

tns-counter.ruAnalytics

Frequently Asked Questions

Does ADFACT require consent before firing on my site?

Yes. ADFACT fires advertising impression and click tracking pixels that involve cookies and unique identifiers for ad measurement. Under GDPR and ePrivacy, this requires prior opt-in consent. CCPA may also apply when the collected data is shared for advertising purposes.

What does ADFACT track and what cookies does it set?

ADFACT fires impression and click tracking pixels within display ad units, recording that an ad was viewed or clicked along with the page URL, timestamp, and ad placement. Cookies may be set for frequency capping to limit ad repetition and for deduplicating conversion events in campaign reports.

How does ConsentStack detect and block ADFACT pixels?

ConsentStack classifies ADFACT as a marketing vendor. Its tracking pixels are blocked from firing until a visitor consents to marketing cookies. This prevents impression data, click signals, and frequency-capping cookies from being set or transmitted before the required opt-in consent is given.

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Manage consent for ADFACT

ConsentStack automatically detects and manages ADFACT trackers so your site stays compliant with global privacy regulations.

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