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ConsentStack vs Usercentrics

Session-based pricing, two brands, and enterprise complexity. Or flat pricing, one product, and 195+ regulations. Compare ConsentStack and Usercentrics side by side.

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Usercentrics
Comparison

Snapshot

Starting price (paid)
$29/movs$34/mo
Pricing model
Flat per-sitevsPer-session
Regulations
195+vs60+ claimed
US state laws
Automatic(20 states)vs~12 documented

ConsentStack is a modern alternative to Usercentrics for website consent management. More regulations, transparent pricing, and no session-based billing surprises.

Pricing

Usercentrics uses session-based pricing. That means every visit to your site counts, including staging environments, bot traffic, and returning visitors who generate multiple sessions. Here's what the Pro tier looks like side by side.

ConsentStack Pro
View all features →
$29/mo
  • 30,000 monthly unique visitors
  • Flat per-site pricing
  • 2 domains included
  • Branding removed
  • 6 native platform integrations
  • Customize every detail
  • Custom CSS/JS + headless mode
  • 195+ regulations
  • Self-serve upgrade/downgrade
Usercentrics Pro
$34/mo
  • 15,000 sessions per month
  • Session-based billing
  • 3 domains
  • Google Consent Mode v2
  • "60+ regulations"
  • Very limited customization
  • No self-serve downgrade

The session trap

Usercentrics defines pricing by sessions, not visitors. A returning visitor browsing three pages may generate multiple sessions. Staging and test environments count against your quota unless explicitly excluded. Bot traffic inflates session counts. One reviewer noted: “Based on their definition of a session, it is quite hard to estimate actual pricing.” ConsentStack counts monthly unique visitors: each person counts once, regardless of how many pages they visit or how often they return.

The pricing shock stories

Session-based billing means costs are unpredictable.

“Charged 720 euros for having two domains, when last year I paid 80 euros.”

Usercentrics customer, r/CookiebotUsercentric

Another customer described pricing that “doubled...without advance notice.” Usercentrics bills in arrears, meaning charges appear after the billing period, and in some cases after cancellation. ConsentStack's pricing is published, predictable, and billed in advance.

Easy to spend more, hard to spend less

Usercentrics auto-upgrades accounts that exceed session limits. But there is no self-service downgrade. To reduce your plan, you must contact support. ConsentStack: upgrade immediately (prorated), downgrade at end of billing cycle, cancel anytime. No phone calls.

Source for Usercentrics prices: usercentrics.com/pricing. User quotes from r/CookiebotUsercentric, Trustpilot, and Enzuzo. Verified April 2026.

Experience

Usercentrics acquired Cookiebot in September 2021. Four years later, both brands still operate as separate products. New signups go to Usercentrics Web CMP, but Cookiebot persists with its own WordPress plugin, its own G2 review page, and its own lingering pricing pages. Cookiebot's support team published an article titled “Do I have a Cookiebot or a Usercentrics account?” to help customers figure out which product they're using.

Two products, one invoice

The Cookiebot pricing page now shows Usercentrics pricing tiers. On G2, Cookiebot has 107 reviews at 4.0/5 and Usercentrics has 20+ reviews at 4.5/5. Users on Reddit file complaints about “Cookiebot from Usercentrics” without clarity on which product applies. If you're evaluating Usercentrics, you're also inheriting this brand complexity. If you're a Cookiebot customer wondering whether to “upgrade” to Usercentrics CMP, you're being asked to migrate between platforms within the same company.

One product, one brand

ConsentStack is a single product with a single pricing page, a single dashboard, and a single brand. Upgrading means changing your plan, not migrating between platforms. See also: ConsentStack vs Cookiebot.

Customization that costs more than it should

Usercentrics offers banner customization through its Admin Interface: colors, fonts, layouts, and A/B testing of visual variants.

“Basic customization features locked behind expensive plans.”

Jonas K., G2 reviewer

When Wix replaced its free cookie banner with Usercentrics, users lost free customization entirely and were asked to pay $11/month for what had been included. ConsentStack's visual builder offers 12 color tokens, 5 banner layouts, 4 preferences center layouts, and full content editing on every tier, including free. Pro adds custom CSS, custom JavaScript, and headless mode for complete control. Branding removal is included at Pro ($29/mo).

Coverage

Usercentrics claims support for “60+ global privacy laws.” ConsentStack covers 195+ regulations across 157+ jurisdictions. One toggle in the dashboard enables Global Compliance Mode, which automatically resolves the correct consent model per visitor at the CDN edge. No region configuration, no manual rule mapping, no jurisdiction research.

The US state law gap is where the difference becomes concrete. Usercentrics documents support for approximately 12 US state laws by name: VCDPA, CPA, UCPA, OCPA, TDPSA, FDBR, and laws in Montana, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey. ConsentStack covers all 20 enacted US state privacy laws with automatic per-state resolution. A visitor from Texas gets different treatment than a visitor from California, automatically, from one toggle.

Usercentrics has geolocation-based consent model selection, and it likely handles more than what's publicly documented at enterprise tiers. The gap is in the experience: ConsentStack offers one toggle that covers everything, on every tier, including free. Usercentrics' configuration effort for per-state US compliance is undocumented.

Browse all 195+ regulations →

One product. One price. 195+ regulations.

Flat per-site pricing, no session counting, and no brand confusion. From $29/mo.

Get started freeSee pricing

When to Choose Usercentrics

Usercentrics has genuine strengths that ConsentStack does not match today. If any of these matter to your use case, you should know about them.

You need in-app consent management

Usercentrics offers native SDKs for iOS, Android, Flutter, React Native, and Unity, plus CTV support across 8+ platforms. ConsentStack is web-only. If your product includes a mobile app or connected TV app that needs consent management alongside your website, Usercentrics covers that in one platform.

IAB TCF compliance is a hard requirement

Usercentrics holds IAB TCF v2.2/v2.3 certification for both web and app. For publishers dependent on programmatic advertising where TCF String generation is required by ad-tech partners, Usercentrics has deeper certified integration. ConsentStack does not currently hold IAB TCF certification.

Your ad stack is heavily Google-dependent

Usercentrics is a Google Gold Tier CMP partner, the highest certification tier. Google invested in their Series C. For organizations where Google ad revenue is the primary business metric, this certification provides compliance assurance. ConsentStack supports Google Consent Mode v2 but does not hold Gold Tier certification.

You want a broader privacy platform

Usercentrics is building toward a privacy platform: Preference Management, MCP Manager (AI governance), and multi-platform consent orchestration. If you want one vendor for web consent, app consent, preference management, and emerging AI consent, Usercentrics has a broader product vision. ConsentStack focuses on doing web consent management exceptionally well.

Usercentrics is a legitimate, well-funded CMP with 100,000+ paying customers and G2's #1 CMP ranking. For enterprise organizations with complex multi-platform consent needs, it is a strong choice. For teams that want comprehensive web consent management without enterprise complexity or unpredictable pricing, ConsentStack is the stronger option.

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