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Sirius XM

Sirius XM

Sirius XM operates a streaming audio and podcast advertising platform through AdsWizz. Audio ad scripts fire impression tracking pixels when audio ads play, measure listen-through rates, and set cookies for campaign attribution and audience frequency management across streaming content.

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Overview

Sirius XM operates the AdsWizz audio advertising platform, which serves ads within streaming audio and podcast content. When embedded on a website, AdsWizz scripts fire impression pixels during audio ad playback and measure listen-through rates for advertiser campaign reporting.

What This Script Does

  • Fires impression and completion pixels when audio ads play within embedded or streaming content
  • Tracks listen-through rates and ad engagement metrics
  • Sends data to Sirius XM / AdsWizz servers for campaign measurement and attribution
  • May sync user identifiers with demand-side platforms for audience targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent before firing tracking pixels or syncing identifiers. Audio ad measurement constitutes profiling under GDPR.
  • CCPA: Qualifies as a sale or sharing of personal information when user data is transmitted to third-party advertisers.
  • ePrivacy: Requires consent for any cookies or device storage used for ad tracking purposes.

Should You Block This Without Consent?

Yes. This is an advertising and campaign measurement tool. It should not fire until the user has granted marketing consent.

Is Sirius XM GDPR compliant?

Sirius XM typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sirius XM can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sirius XM, not on Sirius XM itself.

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Consent Categories

Marketing

Also Known As

Sirius XMAdsWizzaudio advertisingpodcast advertisingstreaming audio adsaudio ad measurementlisten-through tracking

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Sirius XM's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adswizz.comMarketing

adswizz.com is a marketing domain operated by Sirius XM, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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