Sirius XM

Sirius XM

Sirius XM operates a streaming audio and podcast advertising platform through AdsWizz. Audio ad scripts fire impression tracking pixels when audio ads play, measure listen-through rates, and set cookies for campaign attribution and audience frequency management across streaming content.

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Overview

Sirius XM operates the AdsWizz audio advertising platform, which serves ads within streaming audio and podcast content. When embedded on a website, AdsWizz scripts fire impression pixels during audio ad playback and measure listen-through rates for advertiser campaign reporting.

What This Script Does

  • Fires impression and completion pixels when audio ads play within embedded or streaming content
  • Tracks listen-through rates and ad engagement metrics
  • Sends data to Sirius XM / AdsWizz servers for campaign measurement and attribution
  • May sync user identifiers with demand-side platforms for audience targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent before firing tracking pixels or syncing identifiers. Audio ad measurement constitutes profiling under GDPR.
  • CCPA: Qualifies as a sale or sharing of personal information when user data is transmitted to third-party advertisers.
  • ePrivacy: Requires consent for any cookies or device storage used for ad tracking purposes.

Should You Block This Without Consent?

Yes. This is an advertising and campaign measurement tool. It should not fire until the user has granted marketing consent.

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Consent Categories

Marketing

Also Known As

Sirius XMAdsWizzaudio advertisingpodcast advertisingstreaming audio adsaudio ad measurementlisten-through tracking

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

adswizz.comMarketing

Frequently Asked Questions

Does Sirius XM / AdsWizz require consent?

Yes. Sirius XM's AdsWizz platform fires impression tracking pixels during audio ad playback, measures listen-through rates, and may sync user identifiers with demand-side platforms. This constitutes advertising measurement and profiling, requiring explicit marketing consent before the scripts fire.

What does the AdsWizz script do?

AdsWizz fires impression and completion pixels when audio ads play within streaming or embedded content, tracks listen-through rates and engagement metrics, transmits data to Sirius XM servers for campaign attribution, and may sync user identifiers with advertising demand partners.

How does ConsentStack handle Sirius XM / AdsWizz?

ConsentStack classifies Sirius XM's AdsWizz scripts as a marketing vendor and blocks them until the visitor grants marketing consent. This prevents impression pixels from firing and stops user data from being transmitted to Sirius XM or synced with advertising partners before consent is obtained.

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