Ezoic

Ezoic

Publisher monetization platform used by content sites to manage multiple ad demand sources. Ezoic uses machine learning to test ad placements and optimize for revenue per visitor. Scripts load a header bidding wrapper that runs concurrent auctions across connected demand partners.

Back to Vendor Library

Overview

Ezoic is a publisher monetization platform that uses machine learning to optimize ad placements and revenue per visitor. Scripts load a header bidding wrapper that runs concurrent auctions across connected ad demand partners.

What This Script Does

  • Loads a header bidding wrapper that solicits bids from multiple ad exchanges simultaneously
  • Dynamically tests ad placement positions, sizes, and formats using machine learning
  • Sets cookies for visitor identification, session tracking, and A/B test assignment
  • May modify page layout to insert or reposition ad units based on optimization results
  • Collects page performance metrics (load time, viewability, engagement) for revenue optimization
  • Sends bid request data to numerous third-party demand partners

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — runs programmatic ad auctions with multiple third-party partners, sets tracking cookies, and may modify page layout for ad optimization

Should You Block This Without Consent?

Yes. Ezoic is an advertising monetization platform that loads scripts from multiple ad exchanges, sets tracking cookies, and profiles visitors for revenue optimization. It requires explicit consent and should not load until the user has opted in to marketing cookies.

Visit website

Consent Categories

Marketing

Also Known As

EzoicEzoic adspublisher monetization platformheader bidding wrapperad revenue optimizationcontent site ads

Industries

Computers Electronics and Technology

Tracked Domains (1)

ezoic.netMarketing

Frequently Asked Questions

Does Ezoic require visitor consent before running ad auctions on my site?

Yes. Ezoic operates a header bidding wrapper that solicits bids from multiple ad exchanges simultaneously, sets tracking cookies, and profiles visitors for revenue optimization. This requires explicit opt-in consent under GDPR and ePrivacy before the script loads and auctions begin.

What happens when Ezoic loads on a publisher page?

Ezoic's header bidding wrapper contacts multiple ad demand partners in parallel, dynamically tests ad placement positions and sizes using machine learning, collects page performance metrics and viewability data, and may modify page layout to reposition ad units. Each connected exchange sets its own cookies.

How does ConsentStack handle Ezoic on a publisher site?

ConsentStack classifies Ezoic as a marketing vendor and blocks the header bidding wrapper until the visitor grants advertising consent. This prevents ad exchanges from setting cookies or receiving bid requests before consent. Once opt-in is recorded, ConsentStack loads Ezoic dynamically to enable monetization.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Ezoic

ConsentStack automatically detects and manages Ezoic trackers so your site stays compliant with global privacy regulations.

Get started free