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Ezoic

Ezoic

Publisher monetization platform used by content sites to manage multiple ad demand sources. Ezoic uses machine learning to test ad placements and optimize for revenue per visitor. Scripts load a header bidding wrapper that runs concurrent auctions across connected demand partners.

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Overview

Ezoic is a publisher monetization platform that uses machine learning to optimize ad placements and revenue per visitor. Scripts load a header bidding wrapper that runs concurrent auctions across connected ad demand partners.

What This Script Does

  • Loads a header bidding wrapper that solicits bids from multiple ad exchanges simultaneously
  • Dynamically tests ad placement positions, sizes, and formats using machine learning
  • Sets cookies for visitor identification, session tracking, and A/B test assignment
  • May modify page layout to insert or reposition ad units based on optimization results
  • Collects page performance metrics (load time, viewability, engagement) for revenue optimization
  • Sends bid request data to numerous third-party demand partners

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — runs programmatic ad auctions with multiple third-party partners, sets tracking cookies, and may modify page layout for ad optimization

Should You Block This Without Consent?

Yes. Ezoic is an advertising monetization platform that loads scripts from multiple ad exchanges, sets tracking cookies, and profiles visitors for revenue optimization. It requires explicit consent and should not load until the user has opted in to marketing cookies.

Is Ezoic GDPR compliant?

Ezoic typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Ezoic can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Ezoic, not on Ezoic itself.

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Consent Categories

Marketing

Also Known As

EzoicEzoic adspublisher monetization platformheader bidding wrapperad revenue optimizationcontent site ads

Industries

Computers Electronics and Technology

Tracked Domains (1)

Ezoic's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

ezoic.netMarketing

ezoic.net is a marketing domain operated by Ezoic, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Ezoic trackers so your site stays compliant with global privacy regulations.

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