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Admixer

Admixer

Programmatic advertising platform and ad exchange used by publishers to monetize inventory across display and video formats. Admixer scripts participate in header bidding and deliver ad creatives to publisher sites.

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Overview

Admixer is a programmatic advertising platform and ad exchange. Publishers use Admixer to monetize display and video ad inventory by connecting to programmatic demand sources through header bidding and marketplace integrations.

What This Script Does

The Admixer script participates in header bidding on publisher pages, running auctions across connected demand partners for each ad slot. It delivers winning ad creatives and manages ad rendering. The script sets cookies for user identification, frequency capping, and bid optimization. It collects page context, browser characteristics, and user identifiers, sharing this data with demand partners during the bidding process.

Consent & Compliance

Consent category: Marketing

Admixer facilitates programmatic advertising through user tracking, header bidding, and identifier sharing with advertising buyers. Under GDPR, explicit opt-in consent is required. Under CCPA, the data sharing with demand partners constitutes sharing personal information for advertising purposes. The ePrivacy Directive requires consent for all advertising cookies.

Should You Block This Without Consent?

Yes. Admixer is a programmatic advertising platform. It should not load until the user has granted marketing consent.

Is Admixer GDPR compliant?

Admixer typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Admixer can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Admixer, not on Admixer itself.

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Consent Categories

Marketing

Also Known As

admixerad exchangeheader biddingprogrammatic advertisingpublisher monetizationdisplay adsvideo ads

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Admixer's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

admixer.netMarketing

admixer.net is a marketing domain operated by Admixer, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Admixer trackers so your site stays compliant with global privacy regulations.

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