Privy
Privy is an email and SMS marketing platform built for ecommerce stores, focused on list growth and abandoned cart recovery. Scripts display signup popups and flyouts triggered by exit intent, scroll depth, and time on page. Captured email and phone data is stored in Privy for use in automated drip campaigns.
Overview
Privy is an email and SMS marketing platform for ecommerce stores, focused on list growth and abandoned cart recovery. It displays signup popups and flyouts triggered by behavioral rules like exit intent, scroll depth, and time on page.
What This Script Does
- Renders email and SMS signup popups, banners, and flyout forms based on behavioral triggers
- Tracks visitor behavior (exit intent, scroll depth, page views, time on site) to determine popup timing
- Captures email addresses and phone numbers submitted through forms
- Sets cookies to identify returning visitors, suppress popups for existing subscribers, and track conversion attribution
- Sends subscriber and behavioral data to Privy servers for use in drip campaigns
Consent & Compliance
- Category: Marketing
- GDPR: Requires consent. Collects personal data (email, phone) and tracks visitor behavior for marketing purposes.
- CCPA: Email and phone collection plus behavioral tracking qualifies as personal information collection for marketing.
- ePrivacy: Sets tracking cookies and processes personal data for direct marketing. Consent required.
Should You Block This Without Consent?
Yes. This is a marketing tool that tracks visitor behavior and collects personal data for email and SMS campaigns. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (3)
privy.comMarketingdashboard.privy.comMarketingwidget.privy.comMarketingFrequently Asked Questions
Must visitors consent before Privy loads?
Yes. Privy is a marketing tool that tracks visitor behavior — exit intent, scroll depth, time on page — and collects email and phone numbers for drip campaigns. Consent is required under GDPR, ePrivacy, and CCPA before the script may load.
What behavioral data does Privy collect?
Privy monitors scroll depth, exit intent, page views, and time on site to trigger signup popups and flyouts. It sets cookies to identify returning visitors, suppress popups for existing subscribers, and track conversion attribution across sessions.
How does ConsentStack manage Privy on my site?
ConsentStack blocks Privy until a visitor grants marketing consent. Once consent is recorded, ConsentStack releases the Privy script so popups and SMS capture forms can load. Visitors who decline marketing consent never trigger Privy behavioral tracking.
Related Vendors
Manage consent for Privy
ConsentStack automatically detects and manages Privy trackers so your site stays compliant with global privacy regulations.