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Privy

Privy

Privy is an email and SMS marketing platform built for ecommerce stores, focused on list growth and abandoned cart recovery. Scripts display signup popups and flyouts triggered by exit intent, scroll depth, and time on page. Captured email and phone data is stored in Privy for use in automated drip campaigns.

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Overview

Privy is an email and SMS marketing platform for ecommerce stores, focused on list growth and abandoned cart recovery. It displays signup popups and flyouts triggered by behavioral rules like exit intent, scroll depth, and time on page.

What This Script Does

  • Renders email and SMS signup popups, banners, and flyout forms based on behavioral triggers
  • Tracks visitor behavior (exit intent, scroll depth, page views, time on site) to determine popup timing
  • Captures email addresses and phone numbers submitted through forms
  • Sets cookies to identify returning visitors, suppress popups for existing subscribers, and track conversion attribution
  • Sends subscriber and behavioral data to Privy servers for use in drip campaigns

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Collects personal data (email, phone) and tracks visitor behavior for marketing purposes.
  • CCPA: Email and phone collection plus behavioral tracking qualifies as personal information collection for marketing.
  • ePrivacy: Sets tracking cookies and processes personal data for direct marketing. Consent required.

Should You Block This Without Consent?

Yes. This is a marketing tool that tracks visitor behavior and collects personal data for email and SMS campaigns. Block until marketing consent is granted.

Is Privy GDPR compliant?

Privy typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Privy can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Privy, not on Privy itself.

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Consent Categories

Marketing

Also Known As

PrivyPrivy popupsecommerce email popupsexit intent popupSMS marketing ecommerceabandoned cart emaillist growth tool

Industries

Computers Electronics and Technology

Tracked Domains (3)

privy.comMarketing

privy.com is a marketing domain operated by Privy, used to serve ads, build audiences, and measure ad conversions.

dashboard.privy.comMarketing

dashboard.privy.com is a marketing domain operated by Privy, used to serve ads, build audiences, and measure ad conversions.

widget.privy.comMarketing

widget.privy.com is a marketing domain operated by Privy, used to serve ads, build audiences, and measure ad conversions.

Cookies Privy Sets (1)

__privy_visitor

Privy popup/email-capture visitor identifier.

Frequently Asked Questions

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ConsentStack automatically detects and manages Privy trackers so your site stays compliant with global privacy regulations.

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