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Feefo

Feefo

Feefo is a verified reviews platform that collects genuine customer feedback by inviting purchasers directly after a transaction. Scripts embed review display widgets and aggregate rating badges on websites. Only verified customers are invited to leave reviews, ensuring all displayed ratings are from confirmed buyers.

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Overview

Feefo is a verified customer reviews platform that collects post-purchase feedback by inviting confirmed buyers to leave reviews. Its scripts embed review display widgets and aggregate rating badges on product and landing pages.

What This Script Does

Feefo scripts load review widgets that display verified customer ratings, review text, and aggregate score badges on your site. The scripts make requests to Feefo's API to fetch review data for display. They may set functional cookies to manage widget state and display preferences. Feefo does not use these scripts for cross-site advertising or behavioral tracking; review invitations are sent server-side based on order data you provide to Feefo.

Consent & Compliance

  • Consent Category: Functional
  • Cookies/Storage: May set cookies for widget display state; no advertising or tracking cookies
  • GDPR/ePrivacy: Review widgets serve a legitimate functional purpose for the site. If cookies are limited to widget operation, they may qualify as strictly necessary. If Feefo sets any analytics cookies for its own measurement, consent would be required for those.
  • CCPA: Feefo processes customer review data as a service provider; no sale of personal information through the widget.

Should You Block This Without Consent?

No. Feefo review widgets serve a functional purpose (displaying verified product reviews) and do not perform cross-site tracking or advertising. Blocking would remove review content from your pages.

Is Feefo GDPR compliant?

Feefo typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Feefo can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Feefo, not on Feefo itself.

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Consent Categories

Functional

Also Known As

Feefoverified reviews platformcustomer reviews widgetmerchant ratingsreview invitationecommerce reviews

Industries

Computers Electronics and Technology

Tracked Domains (1)

api.feefo.comMarketing

api.feefo.com is a marketing domain operated by Feefo, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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