Feefo

Feefo

Feefo is a verified reviews platform that collects genuine customer feedback by inviting purchasers directly after a transaction. Scripts embed review display widgets and aggregate rating badges on websites. Only verified customers are invited to leave reviews, ensuring all displayed ratings are from confirmed buyers.

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Overview

Feefo is a verified customer reviews platform that collects post-purchase feedback by inviting confirmed buyers to leave reviews. Its scripts embed review display widgets and aggregate rating badges on product and landing pages.

What This Script Does

Feefo scripts load review widgets that display verified customer ratings, review text, and aggregate score badges on your site. The scripts make requests to Feefo's API to fetch review data for display. They may set functional cookies to manage widget state and display preferences. Feefo does not use these scripts for cross-site advertising or behavioral tracking; review invitations are sent server-side based on order data you provide to Feefo.

Consent & Compliance

  • Consent Category: Functional
  • Cookies/Storage: May set cookies for widget display state; no advertising or tracking cookies
  • GDPR/ePrivacy: Review widgets serve a legitimate functional purpose for the site. If cookies are limited to widget operation, they may qualify as strictly necessary. If Feefo sets any analytics cookies for its own measurement, consent would be required for those.
  • CCPA: Feefo processes customer review data as a service provider; no sale of personal information through the widget.

Should You Block This Without Consent?

No. Feefo review widgets serve a functional purpose (displaying verified product reviews) and do not perform cross-site tracking or advertising. Blocking would remove review content from your pages.

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Consent Categories

Functional

Also Known As

Feefoverified reviews platformcustomer reviews widgetmerchant ratingsreview invitationecommerce reviews

Industries

Computers Electronics and Technology

Tracked Domains (1)

api.feefo.comMarketing

Frequently Asked Questions

Is consent required for Feefo review widgets?

No. Feefo review widgets are classified as functional. They display verified customer ratings and do not perform cross-site advertising or behavioral tracking. Blocking them would remove review content from your product pages.

How do Feefo scripts work on a website?

Feefo scripts load review widgets that fetch verified ratings and review text from the Feefo API. They may set functional cookies to manage widget display state. Review invitations are sent server-side based on order data you provide to Feefo, not via browser tracking.

How does ConsentStack categorize Feefo?

ConsentStack classifies Feefo as functional and permits it to load without a consent gate. Since Feefo does not perform cross-site tracking or advertising, it does not trigger the marketing consent requirement in your ConsentStack configuration.

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Manage consent for Feefo

ConsentStack automatically detects and manages Feefo trackers so your site stays compliant with global privacy regulations.

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