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PushEngage

PushEngage

PushEngage is a web push notification service that enables websites to send browser-based push messages to opted-in subscribers. Scripts register visitors as push subscribers using the browser's Push API and assign a subscriber identifier. Campaign delivery, click-through, and conversion events are tracked in the PushEngage dashboard.

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Overview

PushEngage is a web push notification service that enables websites to send browser-based push messages to opted-in subscribers. It uses the browser's Push API to register subscribers and deliver notification campaigns.

What This Script Does

  • Displays a push notification opt-in prompt via the browser's native Push API
  • Registers consenting visitors as push notification subscribers with a unique subscriber ID
  • Stores subscriber identifiers and permission state in browser storage
  • Tracks campaign delivery, click-through rates, and conversion events
  • Sends subscriber data and engagement metrics to PushEngage servers
  • Supports audience segmentation and triggered notification workflows

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Assigns persistent subscriber identifiers and tracks engagement with marketing notifications.
  • CCPA: Subscriber tracking and engagement data collection qualifies as personal information processing.
  • ePrivacy: Uses browser storage for subscriber identification and sends marketing communications. Consent required.

Should You Block This Without Consent?

Yes. This is a marketing communication tool that assigns persistent identifiers and tracks engagement. Block until marketing consent is granted.

Is PushEngage GDPR compliant?

PushEngage typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So PushEngage can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads PushEngage, not on PushEngage itself.

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Consent Categories

Marketing

Also Known As

PushEngageweb push notificationsbrowser push servicepush subscribernotification opt-inpush marketingPush API

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

clientcdn.pushengage.comMarketing

clientcdn.pushengage.com is a marketing domain operated by PushEngage, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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Manage consent for PushEngage

ConsentStack automatically detects and manages PushEngage trackers so your site stays compliant with global privacy regulations.

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