PushEngage

PushEngage

PushEngage is a web push notification service that enables websites to send browser-based push messages to opted-in subscribers. Scripts register visitors as push subscribers using the browser's Push API and assign a subscriber identifier. Campaign delivery, click-through, and conversion events are tracked in the PushEngage dashboard.

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Overview

PushEngage is a web push notification service that enables websites to send browser-based push messages to opted-in subscribers. It uses the browser's Push API to register subscribers and deliver notification campaigns.

What This Script Does

  • Displays a push notification opt-in prompt via the browser's native Push API
  • Registers consenting visitors as push notification subscribers with a unique subscriber ID
  • Stores subscriber identifiers and permission state in browser storage
  • Tracks campaign delivery, click-through rates, and conversion events
  • Sends subscriber data and engagement metrics to PushEngage servers
  • Supports audience segmentation and triggered notification workflows

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Assigns persistent subscriber identifiers and tracks engagement with marketing notifications.
  • CCPA: Subscriber tracking and engagement data collection qualifies as personal information processing.
  • ePrivacy: Uses browser storage for subscriber identification and sends marketing communications. Consent required.

Should You Block This Without Consent?

Yes. This is a marketing communication tool that assigns persistent identifiers and tracks engagement. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

PushEngageweb push notificationsbrowser push servicepush subscribernotification opt-inpush marketingPush API

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

clientcdn.pushengage.comMarketing

Frequently Asked Questions

Does PushEngage require consent before prompting for push notifications?

Yes. PushEngage is a marketing tool that assigns persistent subscriber identifiers and tracks notification engagement. Consent is required under GDPR and ePrivacy before the script loads, separate from the browser-level notification permission dialog.

What does PushEngage register on a visitor's browser?

PushEngage displays an opt-in prompt via the browser Push API, then registers consenting visitors with a unique subscriber ID. It stores subscriber identifiers and permission state in browser storage, and tracks campaign delivery, click-through rates, and conversion events.

How does ConsentStack manage PushEngage on your site?

ConsentStack blocks PushEngage until marketing consent is granted. This prevents subscriber registration and tracking from starting before the visitor agrees. Once marketing consent is recorded, ConsentStack releases PushEngage so the browser push prompt can be displayed.

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Manage consent for PushEngage

ConsentStack automatically detects and manages PushEngage trackers so your site stays compliant with global privacy regulations.

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