Wix.com

Overview

Wix.com is a cloud-based website builder and hosting platform serving over 250 million users. On websites built with Wix, its scripts are the foundational infrastructure — they render page templates, manage routing, power e-commerce, and optionally load analytics and marketing integrations through Wix's partner marketplace. Wix acts simultaneously as the site's host, CMS, and feature delivery platform.

What This Script Does

Core Rendering and Platform Infrastructure

• Loads the Wix runtime framework (static.parastorage.com) which bootstraps all page rendering, navigation, and client-side routing
• Manages the Wix Editor-generated site structure including dynamic pages, responsive layouts, and CMS collections
• Handles Wix Stores: product listings, shopping cart sessions, checkout flows, and payment processing via Wix Payments or integrated processors (Stripe, PayPal)
• Powers Wix Forms: submission collection, validation, and forwarding to connected applications or email

Cookies Set by Wix

• svSession — persistent visitor session identifier, first-party, 2 years; used for site analytics and member login state
• hs — server-side security hash bound to svSession, first-party, session
• _wix_browser_sess — browser session identifier, first-party, session
• XSRF-TOKEN — CSRF protection token, first-party, session
• fedops.logger.sessionId — performance monitoring session, first-party, session
• Member login: additional Wix Members cookies for authenticated user sessions

CDN and Script Domains

• static.parastorage.com — Wix's primary CDN for all platform scripts and assets
• frog.wix.com — Wix's analytics and event telemetry endpoint
• analytics.wixapps.net — site owner analytics pipeline

Wix Analytics (Built-In)

• Wix automatically collects visitor data (page views, sessions, traffic sources) for the site owner's Wix Dashboard
• This analytics collection is bundled into the platform and cannot be independently disabled on Wix-hosted sites
• Data includes IP addresses, referring URLs, device type, and behavioral metrics

Third-Party Marketing Integrations

• Site owners can connect Google Analytics, Meta Pixel, Google Ads, Hotjar, and other marketing tools through Wix's marketing integrations panel
• These third-party scripts load dynamically and have their own consent requirements separate from Wix's core scripts

Consent & Compliance

Consent category: Essential / Functional

Wix's core platform scripts (rendering, routing, cart, CSRF protection) are essential for the site to function and are exempt from consent under the ePrivacy Directive's strictly necessary exemption. The bundled Wix Analytics is more ambiguous — it collects visitor data for the site owner using the svSession persistent identifier, which technically requires consent under a strict ePrivacy interpretation. In practice, most Wix sites treat svSession as functional. Third-party scripts loaded through Wix's marketing integrations require their own consent. Under GDPR, Wix acts as a data processor for the site operator; the operator is the data controller responsible for consent management.

Should You Block This Without Consent?

No. On Wix-hosted sites, core Wix scripts are essential for page rendering and cannot be blocked without breaking the site entirely. Analytics and marketing integrations enabled through Wix should be managed separately through a consent management platform connected to Wix's cookie consent settings.