TrustArc

TrustArc

Privacy and consent management platform (CMP) that serves cookie consent banners and manages consent records. TrustArc scripts control script loading based on user consent decisions and maintain an audit log for regulatory compliance.

Back to Vendor Library

Overview

TrustArc is a privacy and consent management platform (CMP) that serves cookie consent banners and manages consent records. Its scripts control the loading of other third-party scripts based on user consent decisions. TrustArc maintains an audit log of consent events for regulatory compliance.

What This Script Does

  • Renders a cookie consent banner with options for users to accept, reject, or customize consent preferences
  • Categorizes third-party scripts (analytics, marketing, functional) and blocks or allows them based on user choices
  • Stores consent preferences in cookies and sends consent records to TrustArc's servers for audit logging
  • Provides a preference center where users can review and modify their consent settings
  • Integrates with IAB Transparency and Consent Framework (TCF) for programmatic consent signaling

Consent & Compliance

  • Category: Essential / Functional
  • GDPR: TrustArc itself is the mechanism for obtaining and managing GDPR consent. It is essential infrastructure for regulatory compliance.
  • CCPA: Provides the "Do Not Sell" opt-out mechanism and manages consumer privacy rights workflows.
  • ePrivacy: Manages the consent collection required by the ePrivacy Directive before setting non-essential cookies.

Should You Block This Without Consent?

No. TrustArc is a consent management platform. Blocking it would prevent users from being able to provide or withdraw consent, which would itself cause a compliance failure. It must load before other scripts to manage their execution.

Visit website

Consent Categories

Essential
Functional

Also Known As

trustarctrusteTrustArc CMPconsent management platformGDPR consent bannerTCF vendor

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

trustarc.comFunctional
truste.comFunctional

Frequently Asked Questions

Should TrustArc be blocked without consent?

No. TrustArc is a consent management platform that must load before any other scripts. Blocking it would prevent users from providing or withdrawing consent, causing an immediate compliance failure. It is classified as essential infrastructure.

What does TrustArc do?

TrustArc renders a cookie consent banner, categorizes and blocks third-party scripts based on user choices, stores consent preferences, and logs consent events to its servers for audit purposes. It integrates with IAB TCF for programmatic consent signaling.

How does ConsentStack relate to TrustArc?

If you use TrustArc as your CMP, ConsentStack can complement it by providing additional vendor intelligence and consent audit records. ConsentStack's vendor database helps ensure all scripts on your site are properly categorized in your TrustArc configuration.

Related Vendors

Firebase
Firebase
Firebase is Google's mobile and web application development platform offering authentication, real-time database, cloud functions, and analytics. Web SDK scripts initialize Firebase services and may track app events via Firebase Analytics, which is powered by Google Analytics 4. Widely used in single-page apps and PWAs for backend infrastructure and usage tracking.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Google Tag Manager
Google Tag Manager
Google Tag Manager is a tag management system that lets marketers deploy and update analytics and marketing scripts without code changes. The GTM container script loads synchronously in the page head and injects configured tags, triggers, and variables on behalf of other vendors. No data collection of its own — acts as a loader for other scripts.
Google Fonts
Google Fonts
Google Fonts is a free font hosting service that serves hundreds of typeface families via a global CDN. Stylesheets and font files load from fonts.googleapis.com and fonts.gstatic.com to deliver web fonts to visitors. No advertising or tracking functionality is included.
reCAPTCHA
reCAPTCHA
Google reCAPTCHA is a bot detection and spam prevention service protecting web forms, login pages, and checkout flows. Scripts analyze user behavior, mouse movements, and browser fingerprints to distinguish humans from bots. The invisible reCAPTCHA v3 scores interactions without requiring user challenges.
Sign in with Google
Sign in with Google
Sign in with Google is an OAuth-based authentication service that enables users to log into websites using their Google account credentials. Scripts load the Google Identity Services library, display sign-in buttons, and handle token exchange for secure authentication. Stores session tokens and authentication cookies to maintain login state across page visits.

Manage consent for TrustArc

ConsentStack automatically detects and manages TrustArc trackers so your site stays compliant with global privacy regulations.

Get started free