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Smartadserver

Smartadserver

European ad tech company providing ad exchange, SSP, and DMP services to publishers. Smartadserver's scripts participate in real-time bidding auctions and load targeted ad units on publisher sites. Sets cookies for frequency capping and audience segmentation.

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Overview

Smartadserver (now part of Equativ) is a European ad tech company providing ad exchange, SSP, and DMP services to publishers. Its scripts participate in real-time bidding auctions and load targeted ad units on publisher sites.

What This Script Does

  • Runs real-time bidding auctions and loads display ad creatives into ad slots
  • Sets cookies for frequency capping and audience segmentation
  • Syncs user identifiers with demand-side platforms and data management platforms
  • Collects impression and click data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Audience segmentation, cookie syncing, and targeted ad delivery all require a lawful basis under GDPR.
  • CCPA: Transmitting user data to bidding partners qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for all cookies used for targeting, frequency capping, and user identification.

Should You Block This Without Consent?

Yes. This is an advertising platform that profiles users and shares data with multiple ad partners. Block until marketing consent is granted.

Is Smartadserver GDPR compliant?

Smartadserver typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Smartadserver can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Smartadserver, not on Smartadserver itself.

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Consent Categories

Marketing

Also Known As

smartadserverequativsmart adserverEuropean SSPDMP advertisingRTB platform

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (2)

Smartadserver's trackers are common, seen on about 8% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

smartadserver.comMarketing

smartadserver.com is a marketing domain operated by Smartadserver, used to serve ads, build audiences, and measure ad conversions. Seen on about 8% of scanned sites.

sascdn.comMarketing

sascdn.com is a marketing domain operated by Smartadserver, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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