Oracle Infinity Analytics

Oracle Infinity Analytics

Oracle Infinity Analytics is a web analytics and behavioral intelligence platform. Scripts capture detailed user interactions including page views, click sequences, scroll depth, and session replays. Cookies persist visitor identifiers across sessions for longitudinal behavior analysis.

Oracle
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Overview

Oracle Infinity Analytics (formerly Oracle Infinity Behavioral Intelligence) is an enterprise web analytics platform that captures granular user interactions for behavioral analysis and audience intelligence. Unlike basic page-view analytics, Infinity records detailed interaction streams — click sequences, scroll patterns, form interactions, and session replays — providing deep behavioral insights for conversion optimization and customer journey analysis. The platform is part of Oracle's Customer Experience suite.

What This Script Does

Oracle Infinity deploys a detailed behavioral tracking script on websites.

  • Scripts loaded: The Infinity tracking tag loads from Oracle's analytics infrastructure, initializing comprehensive event capture on the page
  • Interaction tracking: The script records a granular stream of visitor interactions: page views, clicks (with element identification), scroll depth, mouse movements, form field focus/blur events, text selections, and navigation timing. This level of detail supports session replay functionality.
  • Cookies set: Persistent first-party cookies store visitor identifiers that link interaction data across sessions. Session cookies correlate events within a single visit. The specific cookie names are configurable per deployment.
  • Session replay: Infinity can reconstruct visitor sessions by replaying the captured interaction stream, showing exactly how each visitor navigated pages, scrolled content, and interacted with elements.
  • Data collected: Complete interaction event streams including page URLs, element click coordinates, scroll positions, form interaction sequences (though form values are typically masked), session duration, browser and device metadata, and referrer information.
  • Audience intelligence: Behavioral data feeds Oracle's audience segmentation, enabling the creation of audience segments based on specific behavioral patterns (e.g., visitors who viewed product X but did not purchase, visitors who engaged deeply with support content).

Consent & Compliance

Oracle Infinity Analytics falls under the analytics consent category.

Under GDPR and ePrivacy, Infinity requires explicit consent. The platform sets persistent identification cookies and captures extensive behavioral data including interaction streams that may constitute monitoring of individual behavior. Session replay functionality captures particularly detailed data about how individuals use the website, raising heightened privacy concerns under GDPR. The ePrivacy Directive requires consent for non-essential cookies used for behavioral tracking.

Under CCPA/CPRA, the granular behavioral data, session replay recordings, and visitor profiling constitute processing of personal information. If behavioral segments are shared with Oracle Marketing Cloud for advertising purposes, this broadens the CCPA obligations.

Should You Block This Without Consent?

Yes. Oracle Infinity captures granular interaction data including session replays, sets persistent tracking cookies, and profiles visitor behavior for audience segmentation. The depth of behavioral tracking exceeds basic analytics. Block the Infinity tag until the user grants analytics consent.

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Consent Categories

Analytics

Also Known As

oracle infinityoracle analyticsoracle behavioral intelligenceinfinity analytics trackingoracle session replay

Industries

Computers Electronics and Technology

Tracked Domains (1)

oracleinfinity.ioAnalytics

Frequently Asked Questions

Does Oracle Infinity Analytics require consent to run?

Yes. Infinity captures granular interaction streams — clicks, scroll depth, mouse movements, and session replays — and sets persistent identification cookies. Session replay records detailed individual behavior, raising heightened GDPR privacy concerns that require explicit analytics consent before the script loads.

What level of detail does Oracle Infinity track?

It records a full interaction stream: page views, click coordinates, scroll positions, form field focus and blur events, text selections, and navigation timing. Session replay reconstructs exactly how each visitor navigated and interacted with the page, providing behavioral detail beyond standard analytics platforms.

How does ConsentStack manage Oracle Infinity Analytics?

ConsentStack blocks the Infinity tag until analytics consent is granted. Given the depth of behavioral tracking — including session replay — ConsentStack treats this as a high-sensitivity analytics vendor. Once consent is obtained, the full interaction stream is captured. Consent withdrawal stops all further data collection.

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Oracle Data Cloud (formerly BlueKai and Datalogix) is a data management platform for audience segmentation and advertising targeting. Scripts collect browser attributes and behavioral data, set DMP cookies, and sync visitor profiles with Oracle's data marketplace for cross-site ad targeting.
Oracle Marketing Cloud
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Oracle Marketing Cloud is an enterprise marketing automation platform. Scripts track website visitor behavior for lead scoring, fire personalization tags to serve targeted content, and set cookies to identify known contacts for email attribution and conversion tracking.
Oracle Responsys
Oracle Responsys
Oracle Responsys is an enterprise email and cross-channel marketing platform. Scripts track website visits, form submissions, and purchase events for campaign attribution, and set cookies to link web behavior to email contacts and measure conversion performance.

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Manage consent for Oracle Infinity Analytics

ConsentStack automatically detects and manages Oracle Infinity Analytics trackers so your site stays compliant with global privacy regulations.

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