OpenX

OpenX

Supply-side platform that connects publishers to programmatic ad buyers via real-time bidding. Typically present via a header bidding adapter that participates in Prebid.js auctions. Sets a sync cookie to match user identifiers across OpenX's network of demand partners.

Back to Vendor Library

Overview

OpenX is a supply-side platform that connects publishers to programmatic ad buyers through real-time bidding. It typically appears via a header bidding adapter participating in Prebid.js auctions and sets sync cookies to match user identifiers across demand partners.

What This Script Does

  • Participates in header bidding auctions via Prebid.js or similar frameworks
  • Submits bid requests to OpenX demand partners in real time
  • Sets cookies to synchronize user identifiers across the OpenX advertising network
  • Matches user IDs with demand-side platforms for targeted ad delivery
  • Collects impression and auction data for bid optimization
  • Shares user identifiers with third-party ad buyers through cookie syncing

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Performs cross-site cookie syncing and shares user identifiers with advertising partners.
  • CCPA: Qualifies as sale/sharing of personal information through real-time bidding and user ID synchronization.
  • ePrivacy: Requires consent for advertising cookies and cross-domain user identification.

Should You Block This Without Consent?

Yes. OpenX is programmatic advertising infrastructure that performs real-time bidding and cross-site cookie syncing. It should be blocked until the user provides consent for marketing and advertising.

Visit website

Consent Categories

Marketing

Also Known As

OpenXOpenX SSPPrebid.jsheader biddingprogrammatic SSPcookie syncing

Industries

Computers Electronics and Technology

Tracked Domains (3)

openx.netMarketing
pubnation.comMarketing
deliverimp.comMarketing

Frequently Asked Questions

Does OpenX require cookie consent?

Yes. OpenX is a supply-side advertising platform tagged marketing. It participates in real-time bidding auctions and sets user-sync cookies to match visitor identifiers across demand partners. GDPR and ePrivacy require explicit consent before OpenX scripts or sync pixels execute.

What cookies does OpenX set?

OpenX sets sync cookies to match its user identifiers with those of connected demand partners in programmatic advertising ecosystems. It participates in header bidding via Prebid.js adapters and submits bid requests that may include cookie-based audience segments. Sync requests are made to u.openx.net or similar OpenX domains.

How does ConsentStack manage OpenX consent?

ConsentStack identifies OpenX through its Prebid.js adapter and sync pixel patterns, classifying it as a marketing vendor. User-sync requests and bid adapter scripts are blocked until visitor consent is granted. Once consent is confirmed, ConsentStack unblocks OpenX so it can participate in programmatic auctions normally.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for OpenX

ConsentStack automatically detects and manages OpenX trackers so your site stays compliant with global privacy regulations.

Get started free