Montana MCDPA

Montana Consumer Data Privacy Act

Key Facts

Effective Date
October 1, 2024
Enacted
May 19, 2023
Enforcing Authority
Montana Attorney General
Consent Model
Opt-out
Fulfillment Time
45 days
Applies To
Entities in MT or targeting MT residents: 25,000+ consumers OR 15,000+ consumers and 25%+ revenue from selling PI (lowest thresholds among US states) [SB 297 (in force 2025-10-01) lowered applicability thresholds, added minor protections, removed the 60-day notice-and-cure period, and added privacy-notice requirements; consent model and GPC obligation unchanged.]

Overview

Montana's MCDPA has the lowest applicability thresholds among US state privacy laws following SB 297 amendments. The October 2025 amendments eliminated the cure period, mandated GPC signal honoring, and introduced a unique duty of reasonable care for minors under 18.

What This Means for Your Website

  • GPC signals must be honored from October 2025
  • Opt-in consent is required for sensitive data
  • A unique duty of "reasonable care" applies when processing data of minors under 18
  • Sale of data from 13-17 year olds is prohibited, as is targeted advertising
  • The cure period was eliminated in October 2025
  • Applicability thresholds are the lowest among US states (25,000/15,000 consumers)

Key Requirements

The Montana AG enforces the MCDPA with penalties up to $7,500 per violation. Consumer requests must be fulfilled within 45 days. The duty of reasonable care for minors requires controllers to implement mitigation plans for identified risks. SB 297 significantly expanded coverage and protections.

How ConsentStack Handles This

ConsentStack detects Montana visitors, honors GPC signals, and applies enhanced protections for minors including blocking sale and targeted advertising for under-18 visitors.

Penalties

Up to $7,500 per violation (no statutory cap).

Maximum Fine
$7,500 per violation

Key Requirements

  • Honor GPC/universal opt-out signals from October 2025
  • Opt-in consent for sensitive data
  • Duty of reasonable care for minors under 18, unique
  • Data protection assessments for services with heightened harm risk
  • Consumer rights: access, correct, delete, portability, opt-out

Notable Provisions

  • Lowest applicability thresholds (25,000/15,000) among US states
  • Cure period eliminated October 2025
  • Unique duty of reasonable care for minors
  • Sale of 13-17 data prohibited

Data Subject Rights

Access your data45 days

Confirm whether a controller is processing your personal data and access it, unless doing so would reveal a trade secret; the controller must withhold identifiers such as your Social Security number but tell you it holds them.

Correct your data45 days

Correct inaccuracies in your personal data, taking into account the nature of the data and the purposes of the processing.

Delete your data45 days

Have a controller delete personal data about you.

Port your data45 days

Obtain a copy of the personal data you previously provided to the controller in a portable and, where technically feasible, readily usable format you can transmit to another controller, when the processing is automated.

Opt out of targeted advertising45 days

Opt out of the processing of your personal data for targeted advertising, including through an opt-out preference signal such as a browser setting, browser extension or global device setting.

Opt out of sale45 days

Opt out of the sale of your personal data, including through an opt-out preference signal such as a browser setting, browser extension or global device setting.

Opt out of profiling45 days

Opt out of profiling in furtherance of automated decisions that produce legal or similarly significant effects, such as decisions about lending, housing, insurance, education, criminal justice, employment, health care or access to necessities.

Use an authorized agent to opt out45 days

Designate another person, including through a technology such as a browser setting, browser extension or global device setting, to opt out of targeted advertising, sale or profiling on your behalf; this agent right covers opt-outs only.

Appeal a refusal60 days

Appeal a controller's refusal to act on your request through a process that must be conspicuously available and similar to the request process, and receive a written explanation of the decision.

Contact the Attorney General

If a controller denies your appeal, it must give you an online mechanism, if available, or another method to submit a complaint to the Montana Attorney General, who must post an online privacy complaint mechanism.

Revoke your consent45 days

Revoke consent you gave a controller, for example to process sensitive data, through a mechanism at least as easy as the one used to give it, after which the controller must stop the processing.

Non-discrimination

A controller may not discriminate against you for exercising your rights, such as by denying goods or services, charging different prices or giving lower quality, but it may offer a different price or level of service if you opt out or join a bona fide loyalty, rewards, premium features, discount or club card program.

US State Specifics

Private Right of Action
No
Global Opt-out Required
Yes
Sensitive Data Opt-in
Yes
Children Provisions
Under 18: duty of reasonable care (unique). 13-17: sale/advertising prohibited.

Other North America Regulations

CCPACalifornia, United States
The CCPA was the first comprehensive consumer privacy law in the United States, giving California residents the right to know what personal information businesses collect and to opt out of its sale. It established the opt-out consent model that most subsequent US state privacy laws adopted. Amended by the CPRA from January 1, 2023, it is enforced by the California Privacy Protection Agency and the Attorney General.
CPRACalifornia, United States
The CPRA is the most comprehensive US state privacy law with a dedicated enforcement agency (CPPA). Cross-context behavioral advertising via cookies constitutes sharing personal information, triggering opt-out obligations. GPC signals must be honored as valid opt-out requests.
PIPEDACanada
Canada's federal private-sector privacy law based on 10 fair information principles. Requires express consent for sensitive data and implied consent for less sensitive data. OPC guidance addresses cookies and online behavioral advertising. The CPPA replacement bill died January 2025; a new bill is expected.
CIPACalifornia, United States
CIPA is a 1967 California chapter covering wiretapping, eavesdropping, and other privacy invasions, not a website-specific law. Since 2022, courts have applied two of its sections to website chat, analytics, and ad tools, and any visitor can sue directly for at least $5,000 per violation, no revenue threshold.
TDPSATexas, United States
The TDPSA is the broadest US state privacy law: no revenue thresholds and no minimum consumer data volume thresholds. Applies to any non-small-business processing personal data of Texas residents. Must honor GPC signals since January 2025. This breadth means far more businesses are captured than under any other state law.
CPAColorado, United States
Colorado's CPA features the highest per-violation penalties among US state privacy laws at $20,000. Must honor GPC signals since July 2024. Participated in a joint GPC enforcement sweep with California and Connecticut in September 2025. The cure period was eliminated in January 2025.

Frequently Asked Questions

Montana MCDPA requires you to recognize an opt-out preference signal such as Global Privacy Control. Check whether GPC is working on your site to confirm the signal reaches you and that trackers actually stop firing when it does.

Stay compliant with Montana MCDPA

ConsentStack helps you implement Opt-out consent for Montana, United States automatically.