True Fit

True Fit

True Fit is a retail personalization platform that helps shoppers find their correct clothing and shoe size. The True Fit script embeds a size and fit recommendation widget on product pages using a shopper's profile of past purchases.

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Overview

True Fit is a retail personalization platform that helps online shoppers find their correct clothing and shoe size. The script embeds a size and fit recommendation widget on product pages. Recommendations are generated from a shopper's profile of past purchases and brand-specific fit data.

What This Script Does

  • Embeds an interactive size recommendation widget on product detail pages
  • Collects user-provided fit preferences (height, weight, preferred fit, past purchases)
  • Matches shopper profile data against True Fit's database of garment measurements and brand sizing
  • Stores fit profile data in True Fit's servers to provide consistent recommendations across retailer sites
  • May set cookies to maintain the shopper's fit profile session

Consent & Compliance

  • Category: Functional
  • GDPR: Collects user-provided body measurements and purchase history, which is personal data. However, this data is provided voluntarily by the user for the specific purpose of receiving fit recommendations. A legitimate interest or performance-of-contract basis may apply.
  • CCPA: Collects personal information (body measurements, purchase history) but uses it to deliver a requested service rather than for advertising.
  • ePrivacy: May set functional cookies to maintain fit profile state. These support a user-requested feature.

Should You Block This Without Consent?

No. True Fit provides a functional sizing service that users actively engage with. The data collected is voluntarily provided for a specific utility purpose. Blocking it would degrade the shopping experience without meaningful privacy benefit.

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Consent Categories

Functional

Also Known As

true fittruefittrue fit widgetsize recommendationclothing fit finderfashion personalization

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

truefitcorp.comMarketing

Frequently Asked Questions

Do I need consent to use True Fit on my website?

Conditional. True Fit embeds a size recommendation widget that is functional in nature — it helps shoppers find their correct clothing size. If True Fit only uses session-scoped cookies to maintain widget state, consent may not be required. However, any behavioral tracking for personalization beyond the immediate session requires GDPR consent.

What data does True Fit collect?

True Fit embeds a size and fit recommendation widget on product pages. It collects shopper-provided measurements, brand fit preferences, and purchase history to generate size recommendations. A shopper ID is stored in a persistent cookie to recall preferences across sessions on participating retailer sites.

How does ConsentStack detect True Fit?

ConsentStack identifies True Fit by its widget script and classifies it as Functional. Session-level cookies supporting the size recommendation feature are allowed without consent. If True Fit cookies persist beyond the session for cross-visit personalization, ConsentStack blocks them until the visitor grants consent.

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Manage consent for True Fit

ConsentStack automatically detects and manages True Fit trackers so your site stays compliant with global privacy regulations.

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