True Fit
True Fit is a retail personalization platform that helps shoppers find their correct clothing and shoe size. The True Fit script embeds a size and fit recommendation widget on product pages using a shopper's profile of past purchases.
Overview
True Fit is a retail personalization platform that helps online shoppers find their correct clothing and shoe size. The script embeds a size and fit recommendation widget on product pages. Recommendations are generated from a shopper's profile of past purchases and brand-specific fit data.
What This Script Does
- Embeds an interactive size recommendation widget on product detail pages
- Collects user-provided fit preferences (height, weight, preferred fit, past purchases)
- Matches shopper profile data against True Fit's database of garment measurements and brand sizing
- Stores fit profile data in True Fit's servers to provide consistent recommendations across retailer sites
- May set cookies to maintain the shopper's fit profile session
Consent & Compliance
- Category: Functional
- GDPR: Collects user-provided body measurements and purchase history, which is personal data. However, this data is provided voluntarily by the user for the specific purpose of receiving fit recommendations. A legitimate interest or performance-of-contract basis may apply.
- CCPA: Collects personal information (body measurements, purchase history) but uses it to deliver a requested service rather than for advertising.
- ePrivacy: May set functional cookies to maintain fit profile state. These support a user-requested feature.
Should You Block This Without Consent?
No. True Fit provides a functional sizing service that users actively engage with. The data collected is voluntarily provided for a specific utility purpose. Blocking it would degrade the shopping experience without meaningful privacy benefit.
Is True Fit GDPR compliant?
True Fit typically loads marketing and functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So True Fit can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads True Fit, not on True Fit itself.
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Tracked Domains (1)
True Fit's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
truefitcorp.comMarketingtruefitcorp.com is a marketing domain operated by True Fit, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.
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