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Partnerize

Partnerize

Affiliate marketing and partnership management platform used by brands to run and track influencer, publisher, and partner programs. Partnerize's script fires conversion events when users complete purchases or signups referred by partner links. Tracks affiliate attribution via cookies and postback URLs.

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Overview

Partnerize is an affiliate marketing and partnership management platform used by brands to run publisher, influencer, and partner referral programs. Its tracking script fires conversion events when users complete purchases or signups that were referred by partner links. The platform handles affiliate attribution, commission calculation, and partner payment.

What This Script Does

  • Fires conversion tracking pixels when a referred visitor completes a purchase or signup
  • Sets cookies to attribute conversions to the referring partner or affiliate link
  • Maintains click-through attribution windows (typically 30 days) via persistent cookies
  • Sends conversion data including order value and product details to Partnerize's servers
  • Supports postback URL integrations for server-to-server conversion tracking

Consent & Compliance

Category: Marketing

Partnerize is a marketing attribution and affiliate tracking platform. It sets persistent cookies to track users from partner click-through to conversion, which constitutes cross-site tracking for advertising purposes.

  • GDPR: Consent required. Sets persistent tracking cookies for affiliate attribution across sites.
  • CCPA: Qualifies as data sharing for advertising purposes with affiliate partners.
  • ePrivacy: Consent required for cookie-based conversion tracking.

Should You Block This Without Consent?

Yes. Partnerize performs cross-site marketing attribution through persistent cookie tracking. Block until marketing consent is obtained.

Is Partnerize GDPR compliant?

Partnerize typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Partnerize can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Partnerize, not on Partnerize itself.

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Consent Categories

Marketing

Also Known As

Partnerizeaffiliate trackingperformance horizonaffiliate marketing platformconversion attributionpartner program

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

prf.hnMarketing

prf.hn is a marketing domain operated by Partnerize, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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