Okendo

Overview

Okendo is a customer review and loyalty platform purpose-built for e-commerce brands, with particularly deep integration into the Shopify ecosystem. It enables merchants to collect product reviews, ratings, Q&A responses, and customer photos or videos, then surface that content on product and collection pages to influence purchase decisions. Okendo also powers post-purchase loyalty programs, referral flows, and customer surveys through its expanded platform modules.

Beyond on-site display, Okendo syndicates structured review data as JSON-LD schema markup for Google Shopping rich results, allowing star ratings to appear directly in organic search listings and Google Shopping ads. Review data can also feed into post-purchase email automation and SMS flows through integrations with Klaviyo, Attentive, and similar marketing platforms.

What This Script Does

Script loading: Okendo loads JavaScript from d3hw6dc1ow8pp2.cloudfront.net (AWS CloudFront CDN) or from cdn.okendo.io, keyed to the merchant's subscriber key. The script is typically injected via a Shopify theme app embed or a <script> tag placed in the storefront theme.

Widget rendering: The Okendo script dynamically renders several UI components:

• Review widgets — Star rating summaries, paginated review lists with attribute breakdowns (e.g., fit, quality, value), and reviewer-submitted photos/videos
• Q&A widgets — Question submission forms and published answer threads on product pages
• Loyalty/rewards displays — Points balance, rewards tier status, and referral links for logged-in customers (when the loyalty module is active)
• Review request interception — Captures post-purchase trigger events to queue review invitation emails

Cookies and storage:

• oke-visitor — First-party session cookie, session duration, manages widget state and anonymous visitor context for review interaction events
• LocalStorage entries — Okendo may use browser localStorage to cache widget configuration and suppress duplicate API calls, reducing page load overhead
• No third-party tracking cookies are set by Okendo on the host domain; data collection is limited to review interaction signals (widget impressions, review submission starts/completions)

Data collected:

• Review submission content: rating, review text, reviewer display name, verified purchase status
• Widget interaction events: review widget impressions, Q&A views, photo gallery opens
• Customer identity (name, email) only when explicitly submitted through a review form or linked to a Shopify customer account
• Device and browser metadata for fraud prevention on review submissions (to detect fake or incentivized reviews)

Network requests: API calls go to api.okendo.io for widget data loading and review submission processing. No advertising network calls are made.

Consent & Compliance

Okendo falls under the functional consent category.

• GDPR/ePrivacy: The session cookie used for widget state management is functionally necessary to deliver the review display feature that visitors interact with on the page. Okendo does not set persistent cross-session tracking cookies for analytics or advertising. The data processing for review submissions (name, email) requires a lawful basis — typically contract performance or consent obtained at the point of review submission.
• CCPA/CPRA: Review submissions constitute personal information voluntarily provided by the consumer. Okendo operates as a service provider to the merchant; the merchant's privacy policy should disclose Okendo's role.
• Google Shopping integration: The structured data markup Okendo generates is read by Google's crawlers, not by browser-side tracking mechanisms. This does not create additional consent obligations.

Should You Block This Without Consent?

No. Okendo scripts deliver functional e-commerce features — reviews, Q&A, and loyalty displays — that enhance product pages without performing behavioral tracking for advertising purposes. The minimal session cookie is functionally necessary for widget operation. Okendo does not require a consent gate for standard deployments.