Bynder

Overview

Bynder is a digital asset management (DAM) platform used by marketing teams to store, organize, and distribute brand assets — images, videos, documents, templates, and creative files. On websites, Bynder integrates through its Content Delivery Network (CDN) and embedded asset viewers that serve brand-approved media directly from the DAM. This ensures websites always display the latest, approved versions of brand assets. Bynder's web presence is primarily a content delivery mechanism rather than a tracking or analytics tool.

What This Script Does

Bynder's web integration operates through CDN delivery and optional embedded components.

Asset delivery (CDN):

• Serves images, videos, and documents from *.bynder.com CDN endpoints
• Delivers dynamically transformed assets (resized, cropped, format-converted) via URL parameters
• Provides responsive image delivery with automatic format selection (WebP, AVIF)

Embedded components (optional):

• Media galleries and asset browsers embedded via iframe or JavaScript widget
• Brand portal viewers for public or authenticated access to approved assets
• Video players for Bynder-hosted video content

Cookies set:

• Authentication cookies for access-controlled brand portals (requires login)
• Session cookies for embedded gallery browsing state
• CDN performance cookies for optimizing asset delivery
• No marketing or advertising cookies are set

Data collected:

• Asset download and view events (which assets are accessed, download counts)
• Portal session data for authenticated users
• CDN performance metrics (cache hit rates, delivery latency)
• No visitor identification or behavioral profiling data is collected from public CDN usage

Consent & Compliance

Bynder falls under the functional consent category. Under GDPR, the CDN delivery of assets is a functional part of the website — serving images and media that are part of the page content. The session and authentication cookies for brand portals serve the functional purpose of managing access to protected assets.

The asset usage tracking (download counts, view metrics) is operational data for the DAM platform rather than visitor analytics. This data is typically aggregated and tied to assets rather than individual visitors.

Under CCPA/CPRA, Bynder's CDN-based asset delivery does not collect personal information from public visitors beyond standard server logs. Brand portal users who authenticate should be informed about data collection in the portal's privacy policy.

Should You Block This Without Consent?

No. Bynder's primary function is content delivery — serving brand assets that are part of the website's visual content. Blocking CDN-delivered assets would break images, videos, and media on the page. The cookies serve functional purposes (authentication, session state) and no marketing tracking is involved. Disclosure in the cookie policy is sufficient.