Overview
AdMaven operates an ad network focused on high-impact ad formats that go beyond standard display banners. Its inventory includes popunder ads that open behind the active browser window, push notification subscription prompts, and full-page interstitial ads. These formats are designed to maximize advertiser visibility and click-through rates across publisher sites.
What This Script Does
AdMaven's scripts inject ad creatives into the page using popunder windows, interstitial overlays, or native push notification permission prompts. The scripts set tracking cookies to identify visitors across sites within AdMaven's publisher network, enabling frequency capping so the same ad isn't shown repeatedly. Impression and click events are logged and transmitted to AdMaven's servers for advertiser billing and conversion attribution. The cookies also support behavioral targeting by building interest profiles based on the sites a visitor has browsed within the network.
Consent & Compliance
AdMaven performs cross-site visitor tracking through persistent cookies, builds behavioral profiles for ad targeting, and delivers advertising content. All of these activities constitute personal data processing for marketing purposes. The cross-site identification mechanism means visitor data flows beyond the boundaries of the site where the script is loaded.
Should You Block This Without Consent?
Yes. AdMaven is a marketing ad network that tracks visitors across sites, builds behavioral profiles, and delivers targeted advertising. It must not load without explicit visitor consent for marketing purposes.
Consent Categories
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admaven.comMarketingFrequently Asked Questions
Does AdMaven need consent before showing ads?
Yes, AdMaven requires cookie consent. As an ad network delivering popunder, push notification, and interstitial ad formats, it sets cookies for visitor identification, ad targeting, and frequency capping. Under GDPR and ePrivacy rules, explicit marketing consent must be obtained before AdMaven scripts can load any ad creatives or tracking pixels.
What cookies and ad formats does AdMaven use?
AdMaven scripts inject ad creatives using popunder windows that open behind the active browser, interstitial overlays, and push notification subscription prompts. They set cookies for visitor identification, frequency capping, and conversion tracking. Impression, click, and conversion data is transmitted to AdMaven servers for advertiser reporting.
How does ConsentStack block or allow AdMaven?
ConsentStack identifies AdMaven's advertising scripts and categorizes them under marketing. Without marketing consent, ConsentStack prevents AdMaven from loading popunders, interstitials, or push notification prompts. No ad tracking cookies are set until the visitor grants consent, at which point AdMaven's full ad delivery activates.
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Manage consent for AdMaven
ConsentStack automatically detects and manages AdMaven trackers so your site stays compliant with global privacy regulations.
