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AdMaven

AdMaven

AdMaven is an ad network specializing in popunder, push notification, and interstitial ad formats. Its scripts load ad creatives into web pages and track impressions, clicks, and conversions. Cookies are set to identify visitors for ad targeting, frequency capping, and advertiser conversion reporting.

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Overview

AdMaven operates an ad network focused on high-impact ad formats that go beyond standard display banners. Its inventory includes popunder ads that open behind the active browser window, push notification subscription prompts, and full-page interstitial ads. These formats are designed to maximize advertiser visibility and click-through rates across publisher sites.

What This Script Does

AdMaven's scripts inject ad creatives into the page using popunder windows, interstitial overlays, or native push notification permission prompts. The scripts set tracking cookies to identify visitors across sites within AdMaven's publisher network, enabling frequency capping so the same ad isn't shown repeatedly. Impression and click events are logged and transmitted to AdMaven's servers for advertiser billing and conversion attribution. The cookies also support behavioral targeting by building interest profiles based on the sites a visitor has browsed within the network.

Consent & Compliance

AdMaven performs cross-site visitor tracking through persistent cookies, builds behavioral profiles for ad targeting, and delivers advertising content. All of these activities constitute personal data processing for marketing purposes. The cross-site identification mechanism means visitor data flows beyond the boundaries of the site where the script is loaded.

Should You Block This Without Consent?

Yes. AdMaven is a marketing ad network that tracks visitors across sites, builds behavioral profiles, and delivers targeted advertising. It must not load without explicit visitor consent for marketing purposes.

Is AdMaven GDPR compliant?

AdMaven typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So AdMaven can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads AdMaven, not on AdMaven itself.

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Consent Categories

Marketing

Also Known As

admaven cookiesadmaven consentadmaven trackingadmaven privacyadmaven popunder consentadmaven gdpr

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

admaven.comMarketing

admaven.com is a marketing domain operated by AdMaven, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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ConsentStack automatically detects and manages AdMaven trackers so your site stays compliant with global privacy regulations.

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