Key Facts
Effective Date
December 31, 2023
Enacted
March 24, 2022
Enforcing Authority
Utah Attorney General; Utah Division of Consumer Protection
Consent Model
Opt-out
Fulfillment Time
45 days
Applies To
Entities with $25M+ annual revenue AND (100,000+ consumers OR 25,000+ consumers and 50%+ revenue from selling PI)
Overview
The UCPA is the most business-friendly US state comprehensive privacy law, requiring both a $25M+ revenue threshold and a data volume threshold. This dual-threshold approach means significantly fewer businesses fall under its scope compared to other state laws.
What This Means for Your Website
- Opt-in consent is needed for sensitive data processing
- Consumers can access, delete, and port their data, and opt out of sale and targeted advertising
- No right to correct data or opt out of profiling, narrower consumer rights than most states
- A permanent 30-day cure period applies before enforcement
Key Requirements
The Utah AG and Division of Consumer Protection enforce the UCPA with penalties up to $7,500 per violation. Consumer requests must be fulfilled within 45 days. The dual threshold ($25M+ revenue AND data volume requirements) creates the highest bar for applicability among US states.
How ConsentStack Handles This
ConsentStack detects Utah visitors and applies the UCPA's opt-out model with opt-in for sensitive data categories.
Penalties
Up to $7,500 per violation.
Maximum Fine
$7,500 per violation
Key Requirements
- Privacy notice disclosing data practices
- Opt-in consent for sensitive data
- Consumer rights: access, delete, portability, opt out of sale and targeted advertising
- 45-day response window for consumer requests
- Reasonable data security practices
Notable Provisions
- Most business-friendly US state privacy law
- Dual threshold (revenue + data volume) is unique
- No right to correct data or opt out of profiling
US State Specifics
Cure Period
30 days
Private Right of Action
No
Global Opt-out Required
No
Sensitive Data Opt-in
Yes
Children Provisions
Under 13 data is sensitive requiring opt-in consent.
Other North America Regulations
CPRACalifornia, United States
The CPRA is the most comprehensive US state privacy law with a dedicated enforcement agency (CPPA). Cross-context behavioral advertising via cookies constitutes sharing personal information, triggering opt-out obligations. GPC signals must be honored as valid opt-out requests.CCPACalifornia, United States
The CCPA was the first comprehensive consumer privacy law in the United States, giving California residents the right to know what personal information businesses collect and to opt out of its sale. It established the opt-out consent model that most subsequent US state privacy laws adopted.PIPEDACanada
Canada's federal private-sector privacy law based on 10 fair information principles. Requires express consent for sensitive data and implied consent for less sensitive data. OPC guidance addresses cookies and online behavioral advertising. The CPPA replacement bill died January 2025; a new bill is expected.CIPACalifornia, United States
CIPA is a 1967 California chapter covering wiretapping, eavesdropping, and other privacy invasions, not a website-specific law. Since 2022, courts have applied two of its sections to website chat, analytics, and ad tools, and any visitor can sue directly for at least $5,000 per violation, no revenue threshold.Quebec Law 25Quebec, Canada
Quebec's Law 25 is the strictest privacy law in Canada and the closest North American equivalent to the GDPR. Consent must be clear, free, informed and requested for each purpose, and any technology that identifies, locates or profiles a visitor has to be disclosed. Its privacy-by-default rule carves out browser cookie settings, but non-essential cookies still need consent first.CPAColorado, United States
Colorado's CPA features the highest per-violation penalties among US state privacy laws at $20,000. Must honor GPC signals since July 2024. Participated in a joint GPC enforcement sweep with California and Connecticut in September 2025. The cure period was eliminated in January 2025.Frequently Asked Questions
Stay compliant with UCPA
ConsentStack helps you implement Opt-out consent for Utah, United States automatically.