Europe3
The GDPR sets the global standard for data protection, requiring explicit opt-in consent before processing personal data of EU/EEA residents. For websites, non-essential cookies must be blocked until visitors actively consent. Pre-ticked boxes and implied consent are invalid.
Article 5(3) of the ePrivacy Directive is the primary EU legal basis requiring cookie consent. It mandates prior informed consent before storing or accessing any information on a user's device, with narrow exceptions only for transmission necessity and explicitly requested services.
Greece implements the ePrivacy Directive through Law 3471/2006. The HDPA issued detailed Recommendation 1/2020 with best and worst practice guidance for cookie management. Scrolling is not valid consent, and information must cover purpose, duration, controller identity, and data recipients for each cookie separately.