Drift.com

Drift.com

Conversational marketing platform that embeds an AI-powered live chat and chatbot widget. The Drift script loads a persistent chat bubble that identifies returning visitors, routes them to the right sales rep, and triggers automated conversation flows based on behavioral rules. Sets cookies to recognize known contacts across sessions.

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Overview

Drift.com is a conversational marketing platform that embeds an AI-powered live chat and chatbot widget on websites. It identifies returning visitors and routes them to sales representatives through automated conversation flows.

What This Script Does

  • Loads a persistent chat bubble widget in the page corner
  • Sets cookies to identify returning visitors and link them to known contact records
  • Triggers automated chatbot flows based on behavioral rules (page visited, visit count, referral source)
  • Tracks visitor browsing behavior to personalize conversation routing
  • Sends visitor interaction data to Drift servers for sales pipeline integration
  • Connects with CRM platforms to sync visitor identity and conversation history

Consent & Compliance

  • Consent Category: Functional / Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy for tracking and identification cookies
  • The chat widget serves a functional purpose (customer support), but Drift's visitor identification and behavioral tracking serve marketing purposes
  • Cookies used for recognizing returning visitors and triggering sales automation require consent

Should You Block This Without Consent?

Conditional. Drift.com combines functional live chat with marketing-oriented visitor tracking and sales automation. If used purely for customer support without behavioral targeting, it could be classified as functional. However, its default configuration includes visitor identification cookies and behavioral triggers for sales outreach, which require consent. Block unless you can disable the marketing tracking features.

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Consent Categories

Functional
Marketing

Also Known As

DriftDrift.comconversational marketingchatbotsales chatvisitor identificationSalesloft

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

driftt.comAnalytics
drift.comFunctional

Frequently Asked Questions

Is consent required for Drift.com on my website?

Yes. Drift carries both functional and marketing tags, and its primary use — identifying returning visitors and triggering sales automation — is marketing-driven. Under GDPR, explicit consent is needed before Drift sets cross-session recognition cookies. CCPA opt-out rights apply to its data sharing.

What cookies does Drift.com set?

Drift sets persistent cookies to recognize returning visitors across sessions and associate them with known contacts in its CRM. Scripts also store conversation state and routing rules. Cookies enable Drift to trigger behavioral chatbot flows and connect visitors to assigned sales reps.

How does ConsentStack handle Drift.com consent?

ConsentStack detects Drift.com by its widget script and classifies it under the Marketing consent category. The Drift widget is blocked from loading until the visitor grants consent. Once marketing consent is granted, ConsentStack allows the Drift script to initialize and set its session cookies.

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Manage consent for Drift.com

ConsentStack automatically detects and manages Drift.com trackers so your site stays compliant with global privacy regulations.

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