Drift.com
Conversational marketing platform that embeds an AI-powered live chat and chatbot widget. The Drift script loads a persistent chat bubble that identifies returning visitors, routes them to the right sales rep, and triggers automated conversation flows based on behavioral rules. Sets cookies to recognize known contacts across sessions.
Overview
Drift.com is a conversational marketing platform that embeds an AI-powered live chat and chatbot widget on websites. It identifies returning visitors and routes them to sales representatives through automated conversation flows.
What This Script Does
- Loads a persistent chat bubble widget in the page corner
- Sets cookies to identify returning visitors and link them to known contact records
- Triggers automated chatbot flows based on behavioral rules (page visited, visit count, referral source)
- Tracks visitor browsing behavior to personalize conversation routing
- Sends visitor interaction data to Drift servers for sales pipeline integration
- Connects with CRM platforms to sync visitor identity and conversation history
Consent & Compliance
- Consent Category: Functional / Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in Required: Yes under GDPR/ePrivacy for tracking and identification cookies
- The chat widget serves a functional purpose (customer support), but Drift's visitor identification and behavioral tracking serve marketing purposes
- Cookies used for recognizing returning visitors and triggering sales automation require consent
Should You Block This Without Consent?
Conditional. Drift.com combines functional live chat with marketing-oriented visitor tracking and sales automation. If used purely for customer support without behavioral targeting, it could be classified as functional. However, its default configuration includes visitor identification cookies and behavioral triggers for sales outreach, which require consent. Block unless you can disable the marketing tracking features.
Is Drift.com GDPR compliant?
Drift.com typically loads analytics, functional and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Drift.com can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Drift.com, not on Drift.com itself.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
Drift.com's trackers are rarely seen, seen on a small share of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
driftt.comAnalyticsdriftt.com is an analytics domain operated by Drift.com, used to measure visits, sessions, and on-site behavior. Seen on a small share of scanned sites.
drift.comFunctionaldrift.com is a functional domain operated by Drift.com, used to run site features like chat, video, embeds, and preferences. Seen on a small share of scanned sites.
Cookies Drift.com Sets (3)
drift_aidDrift anonymous visitor identifier set on the customer apex by the Drift widget. Two-year expiration.
driftt_aidDrift transient visitor identifier used during the live-chat session.
drift_campaign_refreshDrift campaign-refresh marker tracking when the welcome message was last shown to the visitor.
Frequently Asked Questions
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