Bizzabo

Overview

Bizzabo is an enterprise event management and marketing platform designed for large-scale professional conferences, trade shows, summits, and corporate events. It is used by event organizers to manage registration and ticketing, attendee communications, agenda and speaker management, on-site check-in, and post-event analytics. Bizzabo was acquired by Wix in 2022 and operates as its enterprise events division.

Event organizers embed Bizzabo registration widgets and agenda displays on their event websites, driving attendee registrations directly from the event marketing site while tracking campaign effectiveness through built-in attribution analytics.

What This Script Does

Script loading: Bizzabo loads JavaScript from cdn.bizzabo.com and associated CDN endpoints, keyed to the event organizer's account and specific event ID. For full event websites built on Bizzabo's platform, all JavaScript is served from Bizzabo infrastructure.

Registration and ticketing widget:

• Renders a multi-step registration form collecting attendee name, email address, job title, company, and ticket type selection
• Handles coupon code validation, group registration flows, and waitlist management
• Collects payment information for paid ticketing events via integrated Stripe-based payment processing
• Sets session cookies on the bizzabo.com domain to maintain registration flow state across multi-step forms

Analytics and attribution cookies:

• bz_visitor — First-party persistent cookie, 30–90 days, stores an anonymized visitor identifier to track registration funnel progression and attribute registrations to marketing campaigns
• bz_session — First-party session cookie, tracks the current session including pages viewed, registration steps completed, and referral source
• bz_utm_[param] — First-party persistent cookies, 30 days, capture UTM campaign parameters (source, medium, campaign, term, content) on first visit to attribute event registrations to specific marketing channels
• LocalStorage may cache agenda selections and session personalization state for logged-in attendees

Sponsor and exhibitor tracking:

• Bizzabo's exhibitor module may fire tracking pixels when attendees view sponsor-related content, supporting lead capture for event sponsors
• If sponsor pixel firing is configured, this constitutes third-party data sharing that extends beyond the organizer's own analytics

Data transmitted: Registration data is sent to api.bizzabo.com. Analytics events stream to Bizzabo's reporting infrastructure. If Salesforce, HubSpot, or Marketo integrations are active, attendee data may be synced to the organizer's CRM immediately upon registration.

Consent & Compliance

Bizzabo is categorized as functional and marketing.

• Functional (registration widgets): Session cookies required to maintain multi-step registration form state are functionally necessary for the event registration service and may qualify for the ePrivacy strictly necessary exemption.
• Marketing (attribution tracking): The persistent visitor identifier (bz_visitor) and UTM capture cookies (bz_utm_*) are marketing functions requiring explicit consent under GDPR/ePrivacy. These are not necessary for the registration to succeed.
• GDPR: Attendee registration data (name, email, employer) constitutes personal data. The organizer is the data controller; Bizzabo operates as a data processor. A DPA should be executed. Sharing attendee data with event sponsors requires a separate legal basis, typically attendee consent obtained at registration.
• CCPA/CPRA: If registration data is shared with sponsors as part of a paid sponsorship arrangement, this may constitute a sale requiring disclosure and opt-out rights.

Should You Block This Without Consent?

Conditional. The core registration form session cookies are functionally necessary and should not be blocked. However, the persistent attribution cookies (bz_visitor, bz_utm_*) require consent under GDPR/ePrivacy and should be suppressed until marketing consent is granted. Configure your CMP to allow essential Bizzabo session cookies while blocking the analytics and attribution cookie initialization.