BigMarker

Overview

BigMarker is a browser-based webinar and virtual events platform. Marketers and educators embed BigMarker registration forms, live stream players, and event countdown widgets on their websites to promote and deliver online events. The platform handles attendee data from registration through post-event analytics and follow-up integrations.

What This Script Does

BigMarker embeds on external pages serve two primary functions: pre-event registration and live event delivery. Registration widgets collect attendee name, email address, and any custom registration fields defined by the event organizer; this data is transmitted directly to BigMarker's servers. Countdown timer widgets load from BigMarker's CDN and may set a cookie to track registration state, preventing duplicate confirmation displays to the same browser. Live stream player embeds load the BigMarker video player, which sets session cookies for playback state and may track watch time, poll responses, and Q&A submissions as engagement data. BigMarker integrates with marketing automation platforms (HubSpot, Marketo, Salesforce) and may append UTM parameters and registration data to those systems at conversion. Post-event analytics include attendance duration, poll participation, and handout downloads. Identifiers set may persist to recognize returning attendees across related events.

Consent & Compliance

BigMarker combines functional elements (content delivery, registration flow) with marketing processing (lead capture, CRM integration, attendee scoring). Registration itself constitutes a user-initiated action, but the marketing integrations that follow — syncing attendee data to CRM and triggering follow-up campaigns — require a lawful basis. Under GDPR, event registration may rely on Article 6(1)(b) (contract/service) or Article 6(1)(a) (consent) depending on how the event is positioned; downstream marketing use requires Article 6(1)(a) consent. The ePrivacy Directive requires consent for persistent cookies set for engagement tracking. BigMarker is a US company; EU transfers require SCCs. Under CCPA/CPRA, registration and engagement data shared with third-party CRMs may constitute selling or sharing personal information. Consent category: functional/marketing.

Should You Block This Without Consent?

Conditional. BigMarker registration widgets involve user-initiated data entry and may be treated as functional. However, engagement tracking cookies and CRM integrations constitute marketing processing and require consent. Configure your CMP to load BigMarker embeds in the functional category while ensuring downstream CRM sync is governed by appropriate consent and disclosures in your event registration terms.