Key Takeaways
- <10KB SDK. Negligible PageSpeed impact. Zero dependencies.
- Parse-time script blocking that works with GTM. MutationObserver blocks scripts regardless of how they're loaded: inline, direct includes, or via GTM.
- Self-serve from sign-up to live. No cloud account surprises.
- 32 regulations on every tier. Not gated behind a premium plan.
- 6 platform adapters on Pro. Google Consent Mode v2, Meta Pixel, TikTok, Microsoft Clarity/UET, Pinterest, LinkedIn.
Why Developers Leave Termly
PageSpeed Destruction
The most documented Termly problem. This is measurable, repeatable, and devastating.
| Metric | Without Termly | With Termly |
|---|---|---|
| PageSpeed score | 70-74 | 37-43 |
| Point drop | - | 30-37 points |
A 30-37 point drop takes a site from "needs improvement" into outright failure. Google uses Core Web Vitals as a ranking signal. For businesses depending on organic search, installing Termly actively hurts SEO.
"PageSpeed score WITH Termly plugin: 37-43. WITHOUT: 70-74. Termly support told us to install the script manually instead of using their plugin." -- @sriramdev, WordPress.org, Jun 2024
Termly's own support team recommends not using the WordPress plugin and manually installing the embed script. When a company tells you not to use their own plugin, the plugin is broken.
| CMP | PageSpeed Impact |
|---|---|
| Termly | 30-37 point drop on WordPress |
| OneTrust | LCP jumps from 1.43s to 3.61s |
| CookieYes | 6.5-second mobile LCP, 48,000 DOM elements |
| ConsentStack | <10KB SDK, negligible impact |
Learn more about CMP performance impact
Auto Blocker: The GTM Problem
Termly's Auto Blocker does not work with scripts deployed via Google Tag Manager.
Auto Blocker scans for inline script tags in your HTML. Scripts loaded through GTM are injected dynamically at runtime. Auto Blocker can't see them, can't categorize them, and can't block them.
If you use GTM for analytics, advertising pixels, or heatmaps, those scripts fire without consent. Google Tag Manager is installed on over 30 million websites. If your site uses GTM, Termly's script blocking is non-functional.
The Auto Blocker has a second problem: when it works (on non-GTM scripts), it's often too aggressive, blocking chat widgets, search functionality, and payment processors.
"Auto Blocker overly aggressive and blocking essential website functionalities." -- Termly users, WordPress.org
Learn how script blocking works
Pricing: Cheap Until It Isn't
Termly's pricing starts at $14/month per site ($10/month billed annually). But key features are gated:
Google Consent Mode v2, IAB TCF 2.3, custom styles, multi-language, and regional consent rules all require the $20/month Pro+ plan. Per-website pricing with no multi-domain discounts.
| Sites | Termly Pro+ (monthly) | ConsentStack Pro |
|---|---|---|
| 1 | $20/mo | $29/mo |
| 2 | $40/mo | $29/mo (2 domains included) |
| 3 | $60/mo | $34/mo |
| 5 | $100/mo | $44/mo |
| 10 | $200/mo | $69/mo |
At a single site, Termly is cheaper. At 5 sites, Termly costs 2.3x more. At 10, it's 2.9x more.
What Termly Does Well
Policy generators are genuinely useful. Privacy policy, terms of service, cookies policy, EULA, and disclaimer generators bundled with consent management. Most CMPs don't include this.
Google Gold CMP Partner status. Consent Mode v2 integration works on Pro+ (for non-GTM scripts).
Affordable entry for single sites. At $14/month ($10 annually) for a single site that doesn't use GTM and doesn't prioritize PageSpeed, Termly delivers basic consent management at an accessible price.
Comparison Table
| Platform | Starting Price | PageSpeed Impact | GTM Compatible | Script Blocking Method |
|---|---|---|---|---|
| ConsentStack | $0 (free) / $29 Pro | Negligible | Yes | Parse-time MutationObserver |
| Cookiebot | ~$34/mo/domain | Moderate (209 DOM nodes) | Yes | Scanner-based, monthly |
| Osano | $99/mo | Low static, 275ms INP | Yes | Runtime |
| Ketch | $150/mo | Low (deferred loading) | Yes | Smart Tag (defer) |
| CookieYes | $10/mo/domain | Severe (48K DOM, 6.5s LCP) | Yes | Runtime (IAB TCF) |
| Complianz | Free (WP only) | Moderate | Partial (can wipe GTM config) | WP plugin-based |
| OneTrust | $300/mo minimum | Severe (LCP 1.43s to 3.61s) | Yes | Runtime |
| Termly (ref) | $14/mo/site | 30-37 pt PageSpeed drop | No (Auto Blocker bypassed) | Auto Blocker |
Key takeaway: GTM compatibility is the most overlooked criterion in CMP comparisons. Termly's Auto Blocker simply does not work with GTM-deployed scripts.
The 7 Best Termly Alternatives
1. ConsentStack
Modern, performance-first consent management built for developers.
Where Termly drops WordPress PageSpeed by 30-37 points and fails to block GTM scripts, ConsentStack ships a <10KB gzipped SDK with parse-time script blocking that works with every tag manager.
| Metric | ConsentStack | Termly (reference) |
|---|---|---|
| SDK size | <10KB gzipped | N/A (30-37 pt PageSpeed drop) |
| GTM compatible | Yes | No (Auto Blocker bypassed) |
| Pricing (2 domains, 30K MAU) | $29/mo | $40/mo ($20/site x 2) |
| Regulations | 32 (every tier) | GDPR + CCPA (Pro+ for full) |
| Script blocking | Parse-time MutationObserver | Auto Blocker (breaks GTM) |
| Platform adapters | 6 | Google only (Pro+) |
Pros:
- <10KB SDK. Negligible PageSpeed impact. Zero dependencies.
- Parse-time script blocking that works with GTM. MutationObserver blocks scripts regardless of how they're loaded: inline, direct includes, or via GTM.
- Self-serve from sign-up to live. No cloud account surprises.
- 32 regulations on every tier. Not gated behind a premium plan.
- 6 platform adapters on Pro. Google Consent Mode v2, Meta Pixel, TikTok, Microsoft Clarity/UET, Pinterest, LinkedIn.
- 6,592 tracker domains auto-classified via DuckDuckGo Tracker Radar. No aggressive Auto Blocker breaking your chat widget.
- Multi-domain included. 2 domains on Pro, extra domains $5/each.
Cons:
- Pre-launch. No years of deployment history yet.
- No TCF 2.0 yet. Belgian DPA found IAB TCF itself violates GDPR.
- No policy generators. You'll need a separate tool. This is Termly's genuine advantage.
- No dedicated support tier. Self-serve by design.
Best for: Developers and growing companies who need real consent enforcement without PageSpeed destruction.
2. Cookiebot (by Usercentrics)
Scan-based CMP with GTM compatibility and Google certification.
Cookiebot is the most common CMP that Termly users evaluate first. The key differences: GTM works, stronger regulatory coverage, and less PageSpeed damage.
Pros:
- Works with GTM. This alone addresses Termly's biggest failure.
- Google-certified CMP. Automatic cookie scanning. 57ms INP (3rd of 9).
Cons:
- Price doubled in August 2025. Common jump: ~$16/month to ~$33/month (€15 to €30).
- Per-domain billing. Three domains: ~$112/month (~€102).
- 209 DOM nodes injected (highest). 11-minute cache TTL (shortest). 34KB loaded synchronously.
"Increased the price of our plan by 78.6% out of the blue." (Sam, Trustpilot, Dec 2025)
Best for: WordPress sites needing GTM compatibility and Google CMP certification. Be prepared for per-domain costs.
Read our Cookiebot alternative comparison
3. CookieYes
Budget alternative with catastrophic DOM bloat.
CookieYes is Termly's most direct competitor. Same audience, similar pricing. It works with GTM. The performance story is arguably worse.
Pros:
- $10/month starting. Works with GTM. Free tier (5,000 pageviews). Works on any website.
Cons:
- 48,000 DOM elements with IAB TCF (Google recommends under 1,500).
- 6.5-second LCP on mobile. The banner becomes the slowest element on the page.
- Per-domain pricing. No branding removal below $55/month.
"The banner adds about 48,000 elements to the DOM. On mobile, the banner is the LCP, with an immense 6.5 seconds." -- stefanchetan, WordPress.org, May 2024
Best for: Simple, low-traffic sites needing cheap consent with GTM compatibility.
4. Complianz (WordPress Only)
Strong free tier, but WordPress-locked with reliability concerns.
Complianz has 1 million+ active WordPress installations and the widest regulatory coverage among WordPress consent plugins. For Termly users committed to WordPress who want a free option, it's the most feature-complete alternative.
Pros:
- Free tier with real consent management. No pageview limits on any tier.
- Widest regulatory coverage among WordPress plugins. Unlimited sites on free.
Cons:
- Banner sometimes doesn't render. A compliance-destroying failure.
- GTM Consent Mode import can delete all existing tags and variables without warning.
- WordPress-only. Zero portability. Aggressive premium upselling.
"it doesn't work. Your support insists that Complianz works. I can't confirm that." -- New_Joerg, WordPress.org
Best for: WordPress-only sites willing to accept the banner rendering risk, who don't use GTM.
5. Osano
Compliance guarantee CMP with the worst click-response times in the industry.
Osano's "No Fines, No Penalties" pledge (up to $200K) is a genuine differentiator. 17,200+ customers. Works with GTM.
Pros:
- "No Fines" pledge up to $200K. Clean consent UX. Works with GTM.
Cons:
- 275ms median INP, dead last of 9 CMPs. 448ms CPU blocking on clicks.
- $99/month for 30K consent views. 5-10x more than Termly.
- Free tier doesn't block cookies. Decorative only.
"Overwhelmed by all the configuration decisions." -- Ben H., Software Finder
Best for: Companies valuing the compliance guarantee over performance, with budget for $99/month.
6. Ketch
Enterprise privacy platform. Overkill for most Termly users.
Ketch includes consent, DSR automation, data mapping, and AI governance. Works with GTM. Good performance.
Pros:
- GTM compatible. DSR automation. Deferred loading, minimal PageSpeed impact.
Cons:
- 13 configuration steps. 56+ proprietary terms. $150/month for 30K visitors.
- 2-4 week onboarding. Zero organic community presence.
"Some of the nomenclature and terminology used within Ketch can take a bit of time to get used to. There's a slight learning curve in understanding how certain features are labeled or organized." -- G2 review
Best for: Growing companies that have outgrown budget CMPs and need enterprise privacy infrastructure.
7. OneTrust
Enterprise standard, at enterprise prices.
OneTrust is the market leader by revenue. For Termly users, it's like replacing a Honda with a Boeing.
Pros:
- Most comprehensive privacy platform. Works with GTM.
Cons:
- $300/month minimum (21x more than Termly). 184KB+ SDK. LCP jumps from 1.43s to 3.61s.
- 2.1/5 Trustpilot. Sales calls required.
Best for: Fortune 500 companies. Not a Termly replacement. Read our OneTrust alternative comparison.
Parse-Time vs. Runtime Script Blocking
This is the most important criterion when evaluating a Termly replacement. Termly's Auto Blocker failure with GTM is a symptom of a deeper architectural problem.
59% of websites with CMPs still set cookies before consent. Most CMPs use runtime script blocking: they load, initialize, then try to prevent scripts that already executed.
Parse-time blocking installs a MutationObserver during HTML parsing, intercepting any script element before the browser can fetch or execute it. It works regardless of how the script was added: inline, direct tag, or injected by GTM.
Termly's Auto Blocker scans HTML for script tags. GTM scripts are injected dynamically at runtime. Auto Blocker looks in the wrong place.
| Approach | CMPs |
|---|---|
| Parse-time blocking | ConsentStack (MutationObserver), Transcend (airgap.js, $130K/yr) |
| Runtime / Auto Blocker | Termly, OneTrust, Cookiebot, Osano, Ketch, CookieYes |
Learn how script blocking works
Frequently Asked Questions
Termly's WordPress plugin introduces significant JavaScript overhead that blocks the main thread and delays page rendering. Documented drops range from **30-37 PageSpeed points**. Termly's own support recommends using the manual embed script instead of their plugin. The manual method is lighter but still adds measurable overhead.
**No.** Auto Blocker scans for script tags in the page's HTML. GTM scripts are injected dynamically at runtime. Auto Blocker cannot see, categorize, or block them. If your tracking tools are deployed via GTM, they fire without consent regardless of the banner. This is an architectural limitation, not a configuration error.
**Complianz** has the strongest free tier (1M+ installs, real blocking, no pageview limits) but has a bug where the banner sometimes fails to render and a GTM integration that can delete existing tag configurations. **Cookiebot** offers GTM compatibility and Google CMP certification but charges per domain and recently doubled prices. **ConsentStack** works via a single script tag (platform-agnostic) with the best performance (<10KB SDK, parse-time blocking, GTM compatible) and no rendering risks.
**Possibly.** If you have a single website, don't use GTM, don't prioritize PageSpeed, and want bundled policy generators, Termly at $14-20/month works. The Auto Blocker handles inline scripts, policy generators save time, and Consent Mode integration functions on Pro+. But your PageSpeed will drop, the Auto Blocker may over-block essential functionality, and compliance features like regional consent rules require the higher tier.
**ConsentStack** ships a **<10KB gzipped SDK** with parse-time blocking. Negligible PageSpeed impact, in contrast to Termly's 30-37 point drops. Among established CMPs, **Ketch** loads with `defer` at 20.6KB. Avoid **Osano** (275ms INP), **CookieYes** (48,000 DOM elements), and **OneTrust** (184KB+ SDK, LCP nearly tripling).
**Yes.** **Iubenda** ($3.99/month), **TermsFeed**, and **GetTerms** (free basics) offer standalone policy generation. Separating consent management from policy generation also reduces vendor lock-in. ---
Conclusion
Termly fills a real gap: affordable consent management for small businesses. The policy generators are useful. The pricing is accessible.
But a 30-37 point PageSpeed drop hurts search rankings. An Auto Blocker that doesn't work with GTM means your consent banner is decorative, not functional.
ConsentStack fills the gap between broken budget tools and overpriced enterprise platforms: <10KB SDK, 32 regulations, parse-time script blocking that works with GTM, 6 platform adapters, and $29/month Pro pricing with multi-domain included. No PageSpeed destruction. Try ConsentStack free.
Try it free. No credit card. No sales call. No 30-point PageSpeed drop.